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Generative AI in Your Business Strategy: From Concept to Reality

The Product Coalition

Generative AI has the potential to create economic impact within sales, marketing, software engineering & IT, customer operations, and R&D functions across various verticals. If your AI journey has already been successful, then it’s time to harness the power of new tools for an even broader impact. Why Accelerate Now?

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Are you Solving Customer Problems or Just Building Features?

ProductPlan

According to our 2023 State of Product Management Report , customer feature requests are still the top source of actionable product ideas, but that’s only the case for 35% of respondents. No software developer wakes up in the morning excited to write a bunch of code that will be re-written a few sprints later.

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Establishing a market-led culture with a Product Management framework

BrainMates

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. Discarding ideas with low customer or business value when it is the cheapest to do so, in order to focus on the ideas with the highest in-market viability and for the business.

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Intercom on Product: Understanding your customer is key to good product judgment

Intercom, Inc.

Make sure you’re exercising the right instinct for the right circumstances. So you’re just using your own judgment, like in a meeting or workshop or whatever, then you can use your own judgment to one, accurately predict what your customers need, want and value. And then two, design the right solution for them.