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App Ratings Prompts: When and How to Ask For a Mobile App Rating

Alchemer Mobile

This is about how companies communicate with their customers in the mobile world. For many companies, mobile is the primary medium of communication with their customers and the number of companies who are mobile-first will only grow. These messages increase revenue, retention, ratings, and customer interaction.

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Establishing a market-led culture with a Product Management framework

BrainMates

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. Discarding ideas with low customer or business value when it is the cheapest to do so, in order to focus on the ideas with the highest in-market viability and for the business.

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What is Marketing Resource Management and How it Can Streamline Your Marketing Efforts?

Userpilot

It is also one of the busiest, most complex departments, often handling many tools, managing multiple campaigns and events, and coordinating with internal and external stakeholders. The centralization promoted by these tools ensures brand assets and marketing materials are easier to find. What is marketing resource management (MRM)?

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30 Steps to Mobile App Launch

Alchemer Mobile

Landing pages can be set up with no cost or hassle with a tool like Squarespace or Wix. Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy.

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The In-App Engagement Starter Kit

Gainsight

In this starter kit for product professionals, we’ll share our rules of engagement for in-app messages and how we create them. In-app engagements are customer outreaches that happen within a product. Examples of in-app engagements include product status messages, tutorials and guides, new feature announcements, and surveys.

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Self-Service Portals: Why They Matter and How to Create Yours

Userpilot

Read on as we explore the various types of self-service portals and how to create them for your customers. A self-service portal is a platform that provides guides and resources to help users get their jobs done. These platforms are hosted on webpages or in-app and are commonly used for customer and employee education.

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EdTech Series: PX Strategies to Power In-App Engagements

Gainsight

In EdTech, where communication is critical, how do you make sure the right message reaches the right students, teachers, administrators, and other educational players? If you needed to get important information to your users, it was likely buried under all of these communications. Step 1: Initial Review.