Customer Experience Demo Differentiation Sales Training 
The Secret PM Handbook
OCTOBER 9, 2018
So, how do we turn being co-opted by sales into big wins for the company’s products over time? We’ll start with some assumptions: Let’s assume your product solves a significant problem, better than alternatives, for a particular segment, and you have some successful customers.
Product Management University
FEBRUARY 25, 2020
Portfolio product management is a customer outcome approach to product management and product marketing that eliminates silos and competing priorities and fosters collaboration across product teams. It limits your view of the customer to the users of the product. What are the Core Principles of Portfolio Product Management?
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Pragmatic Marketing
OCTOBER 11, 2019
So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. The nice thing about HubSpot, is we have a great product teams with good user researchers and UX designers and product designers who will do a ton of customer interviews beforehand.
Pragmatic Marketing
OCTOBER 11, 2019
So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. The nice thing about HubSpot, is we have a great product teams with good user researchers and UX designers and product designers who will do a ton of customer interviews beforehand.
Business of Software Conference
NOVEMBER 30, 2020
From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals. So, it starts with this, like, you have to kind of put yourself in the shoes of a customer.
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