Customer Experience Differentiation Entertainment Framework 
Intercom, Inc.
JULY 9, 2019
Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention. The customer decides to buy the product. Digital businesses change how customers buy.
UX Planet
DECEMBER 15, 2023
Storytelling is an ancient art form used to inform, entertain, and enchant audiences for thousands of years. It is now being used in UX design to create engaging experiences that echo with users long after they have left the interface. These interactions should make users feel something at the emotional level.
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The Secret PM Handbook
SEPTEMBER 16, 2016
Yet in my experience many product managers don’t know that a value proposition has a specific structure. Why my product is a better choice for you (the differentiators). This is the classic framework from Geoffrey Moore’s Crossing the Chasm. For example, one of the powerful mental models is “the value proposition.”
Product Innovation Educators
JANUARY 9, 2023
As product professionals, we need to help position our products in ways that make sense for customers and the organization. They’re something your customer base wants more of, versus promotional content that they’re not really excited to read. Brand storytelling educates, entertains, and inspires your audience.
BrainMates
SEPTEMBER 18, 2019
It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. He shared a framework that any Product Manager can use to significantly increase their chances of a successful launch. But this is what George Castellion and Stephen K.
Mind the Product
MAY 5, 2020
Ahead of the ninth Global Accessibility Awareness Day (GAAD) on May 21st and, at a time where digital products are very much in the spotlight, we’re digging deep into accessibility to better understand how we, as product managers, can improve our digital products. Introduction.
Userpilot
SEPTEMBER 4, 2023
Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. This strategy rejects traditional competitive business frameworks focused on outperforming rivals.
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