Ask Teresa: How Can You Test a Customer’s Willingness to Pay?
Product Talk
MAY 3, 2023
However, they suggest that we can simply ask our customers about their willingness to pay. Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. But asking customers what they might do in the future leads to unreliable feedback. This I 100% disagree with.
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