Intercom, Inc.
JUNE 2, 2021
Aligning on three things before diving into a solution can help ensure teams spend the right amount of time and energy solving every problem. What outcome does the customer want? . A well-crafted problem statement ensures the team shares an understanding of the core problem your customers are facing. Why do they want it? .
Userpilot
APRIL 29, 2024
Wondering how to segment customers to increase their engagement with your SaaS product? It covers: What customer segmentation is and its benefits. Customer segmentation use cases. TL;DR Customer segmentation is the process of grouping users based on shared properties. If yes, this guide is for you!
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Product Management University
MARCH 14, 2023
One View of the Customer. Measurable Customer Value. Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. It’s a simpler approach for bringing quantifiable strategic value to the customer versus the typical approach of focusing solely on customer problems.
Userpilot
MAY 8, 2024
Have you been struggling to engage users and keep them coming back to your product? Or are you looking for ways to expand your user base to new demographics? In either case, using a product analytics tool to perform user needs analysis is the way to go. Userpilot can help you track in-app user activity and collect user feedback.
Speaker: Jon Harmer, Product Manager for Google Cloud
Move from feature factory to customer outcomes and drive impact in your business! You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.
Intercom, Inc.
MARCH 3, 2021
And it’s the quality of those decisions – and the speed at which you can make them – that will dictate how fast you can bring value to customers and realize positive impact for your business. We’ve recently unveiled a new “product decision framework” at Intercom, which will help us continue to scale along with our ambitions.
Userpilot
MARCH 19, 2024
As today’s user increasingly desires swift solutions when using digital products, user experience optimization can spell the difference between the success and failure of a product. To retain users, continuous improvement of your UX optimization efforts is critical. Measure your UX optimization efforts.
Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture
There are various frameworks and tools that are designed to help product management teams understand what to build, but somehow teams are still shipping products that don’t gain traction. Many times, when companies are building their product roadmaps, they are not properly accounting for customer validation.
Speaker: Ramli John, Managing Director at ProductLed and Author
If you've been in the SaaS space for some time, you're probably all too familiar with these problems: Free accounts don’t convert to paid nearly as often as you would like. A large chunk of users never gets to experience the full value of the product. Today’s users are impulsive and easily distracted. Let’s face it.
Speaker: Sandhya Hegde, Director of Product, Amplitude
A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy.
Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo
It can be a real challenge to collect, manage, and understand feedback from customers. And how can you bring the voice of the customer into projects you're already working on? Taking a proactive approach when collecting customer feedback will answer all these questions and ensure that you are building the best product.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Apply frameworks to define product strategy. Integrate product strategy with the business model of the product.
Advertiser: Amplitude
One that can help product and marketing teams understand what drives users to engage with your product, discover new audiences, test and iterate on new experiences, and quickly measure the impact of investments.
Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo
Working with customers to improve product feedback management is a major driver of product-led growth. Consulting customers throughout the product development process enables businesses to focus on the features that matter. How to assess customer value. Best practices for measuring and analyzing customer feedback at scale.
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