Product Innovation Educators

SEPTEMBER 9, 2024

We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. But there’s more to innovation than just creating new products.

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Research Software User Testing Customer Experience Analytic Tools 304

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

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Product Innovation Educators

FEBRUARY 24, 2025

Today we’ll learn how to overcome some of those challenges from a product leader with experience at Target, McDonalds, eBay, and Meta, and now as Founder and CEO of Taelor. A Fresh Perspective on Product Development Anya challenged common assumptions about product development strategy.

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Product Innovation Educators

JANUARY 13, 2025

Doug joined us in episode 518 and is back to share battle-tested strategies that will help you fix problems faster and smarter. At Eureka Ranch, they often run sessions over several days, allowing teams to generate ideas, test them, blow them up, and start over again multiple times. hours every day dealing with problems.

Research Software 267

Research Software User Testing Data Visualization Product Research 267

Melissa Perri

JANUARY 4, 2020

These are a few of my observations and personal experiences. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

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The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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User Testing Market Research Product Research Research Software 157

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.

Vision 345

Vision User Testing Product Research Research Software 345

Userpilot

DECEMBER 18, 2024

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience.

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Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 101

User Testing Research Software Market Research Product Research 101

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.

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Userpilot

MARCH 9, 2025

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.

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Melissa Perri

JUNE 29, 2017

It’s an interesting question and one that takes time to unpack. The first time I heard the term, I asked someone what it meant. That was until I had my first experience teaching Product Management at a company using the SAFe framework. You are teaching us to talk to users, but I am a Product Owner.

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Melissa Perri

JULY 23, 2024

I look at four dimensions for robust Product Organizations: Product Organizational Design Product Strategy Product Operations Product Culture Inside each of these are a few capabilities that are then broken down further into sub-capabilities that help me pinpoint where the issues are. I review strategies and roadmaps.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. First, they’re not as easy to find as they used to be and even if they are, you still have to take the time to train them, and then they’re only with you for a short time.

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Alchemer Mobile

NOVEMBER 22, 2024

In this digital-first world, understanding your customers’ experiences is more crucial than ever. To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points.

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Feedback Software User Testing Research Software Customer Feedback 130

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Sad but true.

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Research Software User Testing Analytic Tools Product Research 273

The Product Guy

JULY 2, 2017

You want to be the product that is useable, feasible and valuable to the target audience/customer ie you’re selling yourself as the solution to some specific company’s specific problem. This is where you will need to do carry out market research and value proposition testing. Who is the target audience/segment/customer?

User Testing 295

User Testing Product Research Customer Experience Analytic Tools 295

Roman Pichler

OCTOBER 6, 2020

This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address?

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Intercom, Inc.

AUGUST 8, 2019

Today, we’re dissecting the customer experience at one of the hottest companies around: Slack. As someone who’s immersed in customer-experience questions and concerns day-in and day-out here at Intercom, I was fascinated to hear how Slack’s entire team dedicated itself to thinking about the end-to-end customer experience.

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The Product Coalition

SEPTEMBER 21, 2020

Part 2 of series on experimentation When should product managers experiment? 10 guidelines to design high impact experiments. And when are experiments invalid? Running Experiments has become one of the most valuable tools for Product Managers to validate ideas, de-risk releases and measure the impact of their work.

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The Product Guy

AUGUST 13, 2020

How to learn by doing it and lead a new team at the same time? In one of the earlier sessions with my mentor, we spent a lot of time talking through the business model, various groups in the organization, their responsibilities, engagement model and what the customer experience is at the end of the day.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

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The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

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Roman Pichler

MARCH 14, 2017

It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog. Product managers used to do the upfront market research, product planning, and requirements definition work.

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Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

JULY 24, 2024

Imagine going on a road trip without a GPS—you may encounter unexpected detours and delays, waste time and fuel, and turn your once-exciting trip into a stressful scramble. Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. Let’s get right to it.

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Roman Pichler

FEBRUARY 2, 2021

Once Upon a Time in Waterfall Land. This sequential, waterfall-based approach used to work when there was little change and innovation, when product managers could correctly predict what the users needed and describe the detailed product functionality upfront. But it is less suited to create complex digital products.

Agile 279

Agile Product Research User Testing Feedback Software 279

Mind the Product

MARCH 20, 2020

She describes the role as being at the intersection of the user and the business, but in a place where the stakes are much higher. Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy.

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User Testing Product Research Customer Feedback Customer Experience 253

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

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Product Talk

APRIL 17, 2024

And if you’re trying to guide your teams toward being more empowered and autonomous, this is a process that takes dedicated time and commitment. She regularly shares her learnings and insights on LinkedIn and recently took some time to chat with Teresa for this Product in Practice about her teams’ experience with continuous discovery.

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Product Research User Testing Data Visualization Research Software 311

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

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Analytic Tools Research Software Feedback Software User Testing 104

Userpilot

JULY 16, 2024

While your SaaS company’s success depends on several elements, the most crucial ingredient will always be your product experience. Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value.

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Analytic Tools Feedback Software Research Software Product Research 105

Alchemer Mobile

OCTOBER 16, 2018

Launching your platform and initializing your monetization strategy is only the beginning. Through customer acquisition, of course! Customer acquisition is the focus of acquiring new customers through a strategy designed to persuade users to purchase your company’s services or products.

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User Testing Data Visualization Customer Experience Research Software 170

Product Innovation Educators

JANUARY 13, 2020

She has two degrees from MIT and a ton of practical experience. Listen to understand the basic definition of marketing, marketing roles that may have resources useful to product managers, and how product managers can make better use of marketing resources. 0:38] What was your experience developing Adobe Creative Cloud?

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Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

The Basics of Product Management

JUNE 22, 2025

From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy. User Feedback Analysis: From Chaos to Clarity User feedback is noisy.

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