The Product Guy

NOVEMBER 29, 2019

One of the critical reasons why products fail is not being ready for the market and not identifying the target segment of audience and what they want from the product. Understand their experiences and motivation by observing, engaging and empathising with people you are designing for. How Products Fail Without Customer Empathy.

User Testing 305

User Testing Customer Experience User Friction Customer Feedback 305

Product Innovation Educators

AUGUST 29, 2022

How product managers can understand their customers better than anyone else. If you have listened to me before, there is a good chance you’ve heard me say we need to fall in love with the customer’s problem, not our solution. Getting enamored with our solution can distract us from the customer experience.

Customer Experience 266

Customer Experience User Friction User Testing Analytic Tools 266

Product Innovation Educators

FEBRUARY 24, 2025

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Intercom, Inc.

APRIL 26, 2022

Yes, product and pricing are still important ingredients – but, a great customer experience is the secret sauce (chef’s kiss). Here are 5 ways e-commerce companies can improve their customer experience: Act on customer feedback. Maintain an omnichannel customer experience.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Product Innovation Educators

APRIL 1, 2024

How product managers can design their customer experience journey We all want to create products that customers find valuable and even delightful. How can using the customer experience journey help you make better products? Today the customer experience journey is more important than it ever has been.

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

The Product Guy

MAY 30, 2019

Which change in users’ behaviour do we want to drive? Hypotheses are only useful if we test them (with customers), to validate or discard them. As an example, our problem statement could be: Customers encounter a series of friction points when embarking on a shopping journey in a large supermarket.

User Testing 384

User Testing Product Research Customer Experience Data Visualization 384

The Product Guy

MARCH 4, 2025

You’re gathering customer feedback, hitting your OKRs, and tracking every metric imaginable. Users churn, innovation stalls, and your team feels like theyre running on a never-ending treadmill. Customer feedback drives iteration. Customers needs change faster than you can build. And customers?

Customer Feedback 150

Customer Feedback Product Manager Product Management Feedback Software 150

Intercom, Inc.

MAY 13, 2022

A customer journey can be defined as the interactions a customer has with your brand from the very first time they engage with you to the point of purchase. What are the steps of the customer journey? At each phase of the customer journey there are touchpoints. What is a customer journey map?

Customer Experience 223

Customer Experience User Friction User Testing Data Visualization 223

Intercom, Inc.

APRIL 29, 2020

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

The Product Guy

DECEMBER 6, 2018

Over time, I realized that my true passion lived in product management, but when I tried to showcase my problem solving skills in multiple interviews, I failed miserably. That was an eye opener, as most of my life, I focused on jumping to solutions, but spent little or no time in defining them in the right way. 2) What should I solve?

Reporting Tools 350

Reporting Tools Customer Experience Product Manager Product Management 350

Alchemer Mobile

NOVEMBER 22, 2024

In this digital-first world, understanding your customers’ experiences is more crucial than ever. To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

User Testing 280

User Testing Product Research Market Research Research Software 280

Intercom, Inc.

JULY 1, 2020

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. What is proactive customer support?

User Friction 239

User Friction Outbound Customer Experience Customer Feedback 239

The Product Coalition

AUGUST 22, 2023

Understanding user needs and pain points is essential for building successful products and services, but that doesn’t mean we need to get stuck going down a multi-month research hole in order to be “ready” to collaborate, innovate, or prototype. Market insights: What’s happening today with the market?

User Friction 148

User Friction User Testing Customer Feedback Product Research 148

Intercom, Inc.

MARCH 10, 2022

With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. And, as society reopens, it is vital to maintain ease of movement between in-store and online channels – not just for your customers, but for your teams. Sense their frustration?

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

Alchemer Mobile

FEBRUARY 21, 2025

Surveys, combined with open text analysis, however, hold immense potential for uncovering deeper customer insights from customer feedback. In this post we explore how to effectively incorporate open text analysis into your CX survey strategy to unlock those deeper customer insights. How can we improve the user experience?

Customer Feedback 113

Customer Feedback Feedback Software User Testing Data Visualization 113

Intercom, Inc.

JULY 25, 2022

Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. Discover the top trends transforming customer engagement.

Data Visualization 209

Data Visualization Reporting Tools Analytic Tools Technical Review 209

Userpilot

MARCH 9, 2025

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.

Research Software 83

Research Software User Testing Analytic Tools Feedback Software 83

Intercom, Inc.

MAY 20, 2020

As customer success managers, we wear many hats. We need to stay on top of market trends and product updates, all while making sure our customers become wildly successful. During times of rapid change, juggling everything on our plates, along with everything on our customers’ plates, can feel like a herculean task.

Customer Experience 223

Customer Experience User Friction User Testing Technical Review 223

Userpilot

OCTOBER 31, 2024

Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. Improves product-market fit through actionable insights.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 105

Intercom, Inc.

NOVEMBER 30, 2021

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. Strategy first, technology second.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Product Talk

JUNE 19, 2024

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Tweet This So I want to take some time to review why we do discovery. Tweet This So I want to take some time to review why we do discovery.

Generative AI 337

Generative AI Product Research Feedback Software Analytic Tools 337

Product Talk

NOVEMBER 15, 2023

It’s true that discovery takes time. Interviewing customers , building opportunity solution trees , running assumption tests —these are all activities that take your attention away from delivery. Tweet This Still, in our Product Talk courses and webinars, we often hear the complaint that teams don’t have time for discovery.

Product Research 325

Product Research Customer Experience Data Visualization User Testing 325

Userpilot

APRIL 16, 2025

Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Data fragmentation prevents you from delivering the cohesive, personalized experiences your customers expect. But that view only reflects web users.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Product Management University

MARCH 2, 2025

Sure, there are customer and prospect scenarios where great demo skills are highly beneficial for product managers, but most product manager demos are to internal audiences. It connects the product to desired customer outcomes and pain points and builds excitement across the organization. Heres why it matters: 1.

Demo 130

Demo User Friction Product Manager Product Management 130

Userpilot

DECEMBER 18, 2024

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. What is UX analytics?

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Product Innovation Educators

MAY 22, 2023

His answer intrigued me because it identified a clear pain point that isn’t getting enough attention. As the title of this episode conveys, our discussion will weave together topics for aligning customers’ needs and business strategy. They’re about cutting sprints and prioritizing user stories.

Feedback Software 254

Feedback Software User Testing User Friction Customer Experience 254

The Product Guy

FEBRUARY 13, 2020

Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market.

Product Research 471

Product Research Onboarding KPIs Reporting Tools Feedback Software 471

Productside

JUNE 17, 2025

The Breaking Point: When Shipping ≠ Progress WellNest Health’s flagship product, BuildNest, was built on good intentions. Customers were disengaged. It’s built around five phases: Context: Understand your business, market, and customer landscape. Investigate: Learn what your customers actually need through research.

Product Research 156

Product Research Strategy Product Manager Product Management 156

Product Innovation Educators

AUGUST 21, 2023

Thrive Market’s VP of Product Management discusses mission-driven product process Jonas Klink is joining us. He is the Vice President of Product Management & UX Design at Thrive Market, the health-first membership for conscious living. Summary of some concepts discussed for product managers [2:17] What is Thrive Market?

Product Research 247

Product Research User Testing Marketing Research Software 247

The Product Guy

MAY 7, 2020

Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., As a result, there are various different approximations that are made about the role in an organization depending upon their experience with building products. This role also focuses on increasing the retention rate for existing customers.

Technical Review 398

Technical Review Product Manager Product Management Onboarding KPIs 398

Product Talk

APRIL 3, 2024

Customer interviews are one of the most impactful activities a product team can do. Customer interviews are one of the most impactful activities a product team can do. Tweet This An early customer interviewing mistake is to spend your interview time exploring your solution ideas. We understand our market.

User Testing 242

User Testing Customer Experience Customer Feedback User Friction 242

Intercom, Inc.

MARCH 18, 2021

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. Orinna Weaver – Senior Product Marketing Manager. Rati Zvirawa – Product Manager.

Data Visualization 211

Data Visualization Reporting Tools User Testing Customer Feedback 211

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. Time to prioritize the whole Customer Journey (CJ). Products that delight customers and fuel growth loops are essential. But with the rise of digital channels, customers interact with businesses in multiple ways that drive the overall experience.

Customer Experience 158

Customer Experience Customer Feedback User Testing User Friction 158

Product Talk

DECEMBER 18, 2024

Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.

Product Research 246

Product Research Research Software Analytic Tools Feedback Software 246

Userpilot

SEPTEMBER 2, 2024

This personal touch turns each visit into an experience rather than a transaction. Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization.

User Testing 111

User Testing Customer Feedback Customer Experience User Friction 111

Product Innovation Educators

SEPTEMBER 16, 2024

This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. It’s what helps create products that customers love and keeps companies successful in the long run. It’s what helps create products that customers love and keeps companies successful in the long run.

Research Software 301

Research Software Feedback Software User Testing Analytic Tools 301