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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Portfolio product management is a customer outcome approach to product management and product marketing that eliminates silos and competing priorities and fosters collaboration across product teams. It limits your view of the customer to the users of the product. That way, they’re always leading from a position of strength.

Marketing 130
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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals. So, it starts with this, like, you have to kind of put yourself in the shoes of a customer.