Customer Experience Software Engineering Technical Cofounder 
Mixpanel
OCTOBER 5, 2021
You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. As they say—garbage in, garbage out. Event stuttering.
Mixpanel
MARCH 3, 2022
UX design, branding, feature-set, nuanced differences in user perspectives, and a million other variables can impact (with varying levels of influence) whether our products get used or ignored. Understand the role of data with nuance. There’s an enormous amount of ambiguity when it comes to developing products. But you’d be wrong.
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Mixpanel
MAY 19, 2022
Fortunately, this is pretty straightforward: An event is anything meaningful that happens (at a specific point in time) while an app is being used. When a user uses an app, they do stuff. Every time one of these things occurs, we consider an “event” to have been “triggered.” Events are tracked in order, every time they happen.
Mixpanel
SEPTEMBER 15, 2021
And that makes it possible to get into all the benefits of a sophisticated platform like Mixpanel with little technical risk—even if for only a trial run and/or to use it alongside other tools like GA. But this is especially true when it comes to tracking user events for analytics purposes. Use services to hide analytics frameworks.
Mixpanel
FEBRUARY 3, 2022
When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with little time and resources to get it all done. So it’s tempting to think the additional add-on of measuring user events in your code (i.e., You know where users clicked and didn’t click, when they clicked, and in what order.
Mixpanel
JULY 26, 2022
Product analytics is an ongoing effort. Here are eight reasons you should always implement your analytics in the same sprint as your feature development and not at a separate time after development is complete. When engineers implement features, they write code. This is a clear recipe for both mistakes and wasted time!
Mixpanel
JANUARY 3, 2022
Even if you haven’t yet found the time to refactor the analytics implementation overall, you’re still in a position to make an impact by spotting and fixing implementation bugs that can distort analytics data—and which only an engineer is in a position to see. Keep the product folks technically up-to-date.
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