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Common technical hiccups in your product analytics that are easy to spot

Mixpanel

The good news is that many technical quirks tend to follow certain patterns that can be easily spotted—even by non-engineers. Here are four technical hiccups associated with corrupt event tracking data, how to spot them, and what to do about them. So how can you tell as a non-technical individual if this data is real or a stutter.

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Data thinking vs. product thinking

Mixpanel

UX design, branding, feature-set, nuanced differences in user perspectives, and a million other variables can impact (with varying levels of influence) whether our products get used or ignored. The ultimate outcome should be reality-aligned insights. Understand the role of data with nuance. The wins are not synonymous.

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Always implement analytics as part of feature development. Here’s why.

Mixpanel

They need to be actively aware of all of the requirements, why those requirements exist, and the nuanced value the feature intends to deliver to the user. Engineers are technical. They tend to process technical information better than less formal information, and that’s where analytics comes in.

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Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem

Andrew Chen

” Here’s how I define each side: There are usually a minority of users that will create disproportionate value and as a result, they will have disproportionate power. For marketplaces, these are usually the sellers and providers who spend their entire day attracting users with their products and services.

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How to add analytics event tracking in SwiftUI (the elegant way)

Mixpanel

Here’s how to harness the incredible product insights of an analytics framework like Mixpanel, while keeping your SwiftUI as clean and simple as it was meant to be. Use custom event initializers to reduce footprint. If the initializer is obviously reusable, add it to the original event definition like we did above.

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What We Learned About Building Products People Love in 2016

Mind the Product

Was it insight, opinion, guidance on how to get the best out of colleagues or to make your voice heard, career advice, best practices, or something more fundamental? Organise around customers. It’s important to understand that we who are building these products and services know things that our users don’t.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

Without further adieu, here’s the a16z consumer team’s definitive analysis of the podcast ecosystem in 2019. Simply put, podcasts are digital audio files that users can download — or in some applications, stream — and listen to. You can subscribe to get more updates. Thanks, Andrew. Investing in the Podcast Ecosystem in 2019 by Li Jin.