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Transitioning to Product from a Functional Role

Mind the Product

A product manager’s role is a multifaceted one that supports all aspects of a product’s lifecycle, from the strategy and market analysis phase to the development phase and finally the product launch and subsequent marketing. She spent 10 years in publishing as a marketing manager before she moved to a product role. “I

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Managing Manufactured Products: Preparing to Launch

Mind the Product

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. During development you’ve been building prototypes and presenting them to key customers for feedback. Setting the Launch Date. You can read his earlier posts here and here.

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Top 45 Product Marketing Manager Interview Questions

PMLesson's Ace the PM Interview

They look at listening trends at both the platform level and the individual user level. Users could of course listen to all of them inside of Spotify. This yearly round-up of listening trends originally launched in about 20 different markets. How many sessions are Android users engaging in every day?

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The 5 types of Product Differentiation

Department of Product

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

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BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

Why these questions should be asked Feedback, performance, and competitor relations Feelings (pride or jealousy) about own company and others Relevance of important values and aspirations Exact choices: Extract the choices that your company makes as attributes What does the company do? What are people doing right now?

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Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

Pragmatic Marketing

Neal Watkins of BAE Systems gives us his advice based on his five year experience with his product team at BAE and describes his newly defined processes, the importance of a universal language within a company, and how he’s learned that the correct input drives the correct output in regard to creating products that customers love.

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Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

Pragmatic Marketing

Neal Watkins of BAE Systems gives us his advice based on his five year experience with his product team at BAE and describes his newly defined processes, the importance of a universal language within a company, and how he’s learned that the correct input drives the correct output in regard to creating products that customers love.