Userpilot

AUGUST 16, 2023

TL;DR Customer retention can improve profitability, is less expensive than acquiring new users, and forms a large part of future revenue. You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. Use feature tags to track in-app behavior.

User Testing 96

User Testing Customer Experience Customer Feedback Analytic Tools 96

Userpilot

AUGUST 29, 2022

How effective is your customer training strategy? Properly educated customers will engage more with your product and are most likely to become loyal. If you’re not seeing much of that, then chances are you need to educate customers more. Segment your users and provide personalized training instead.

Analytic Tools 82

Analytic Tools Feedback Software Customer Experience User Testing 82

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 86

Feedback Software Research Software User Testing Product Research 86

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 76

Analytic Tools Onboarding KPIs Research Software Product Marketing 76

Userpilot

FEBRUARY 25, 2024

More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Companies are going beyond product marketing and investing in content marketing to deliver value to users. Also, design your sign-up page to provide a smooth sign-up flow for users.

Analytic Tools 93

Analytic Tools Data Visualization User Testing Reporting Tools 93

Userpilot

AUGUST 29, 2022

Your customer success process can easily become chaotic. Since customer success is a relatively new career, CSMs tend to take tasks from sales, support, product marketing, and more than they can handle. So, what customer success processes should you focus on as a CSM? Track customer sentiment with NPS surveys.

Feedback Software 89

Feedback Software Research Software User Testing Customer Feedback 89

Userpilot

SEPTEMBER 15, 2022

Customer intelligence (CI) is the process of collecting data at every stage of the user journey and from external sources. SaaS companies use CI data to derive insights into unmet customer needs and take action to improve customer satisfaction. customer feedback, feature usage). Forecast customer behavior.

Feedback Software 95

Feedback Software Research Software Analytic Tools Data Visualization 95

Userpilot

MAY 2, 2024

Implement progressive disclosure to reveal features and information gradually and avoid overwhelming users. Host webinars with guest experts to educate customers and attract new prospects. Release new features, especially in higher pricing tiers, to increase customer lifetime value. Why does it matter?

Data Visualization 86

Data Visualization User Testing Customer Feedback Analytic Tools 86

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. JTBD data is also crucial for all customer education efforts.

Analytic Tools 88

Analytic Tools Feedback Software Onboarding KPIs Marketing 88

Userpilot

SEPTEMBER 14, 2023

To retain product-market fit, you should engage in continuous customer and product discovery. Examples of questions that you could be asking as a part of the process are ‘How easy is our product to use?’ Customer discovery questions to ask for existing solutions Discovery isn’t limited to new products.

Product Research 78

Product Research Customer Feedback Data Visualization User Testing 78

Gainsight

DECEMBER 7, 2020

Because a Product Manager leads a product development strategy and works with product marketing to create enticing GTM strategies to drive feature adoption, their success is often measured by unit sales or the number of daily or monthly active users (MAU) and ultimately Customer Lifetime Value (CLV).

Research Software 59

Research Software Data Visualization Customer Satisfaction Customer Experience 59

Userpilot

JANUARY 14, 2022

In-app guides offer valuable self-service support , so customers don’t have to wait to solve repetitive issues. NPS surveys help you collect both qualitative and quantitative feedback on user satisfaction and loyalty. What is user engagement analytics? Moment and adopts your product. Net Promoter Score (NPS).

Analytic Tools 89

Analytic Tools Data Visualization Feedback Software Customer Feedback 89

Userpilot

JULY 22, 2022

Onboarding checklists lean on the Zeigarnik Effect – where users feel tension from leaving tasks unfinished. Use in-app guidance regularly to educate existing customers , even long after onboarding is done. Give users self-service options, like video tutorials and help articles, to improve customer success.

Feedback Software 87

Feedback Software Analytic Tools User Testing Product Research 87

Userpilot

JULY 15, 2019

That’s because the whole point of in-app marketing is to make sure your customers stick around. It’s aimed at users who are already paying for your product. Marketing to your existing customers might seem a little strange, but it’s one of the quirks of the SaaS world. Catches your users’ attention.

Analytic Tools 75

Analytic Tools Feedback Software Research Software Marketing 75

Userpilot

JANUARY 27, 2022

Customer churn refers to the number of customers you lose, and revenue churn measures the amount of revenue loss due to the churn. Churn impacts SaaS companies in a number of ways, including the spread of bad reviews, reduction in the overall market, and poor brand image. Product-market fit failure. Product price.

Feedback Software 91

Feedback Software Analytic Tools User Testing Onboarding KPIs 91

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 97

B2B User Testing Research Software Analytic Tools 97

Ronke PM

APRIL 11, 2024

Confirming they are on target goes a long way to helping these teams ascertain their objective, which is product-market fit. For a new product, they can verify and confirm if they have a true product-market fit. Types of Customer Feedback So, what types of customer feedback are available to cross-functional teams?

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

The Product Guy

APRIL 21, 2019

A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. There is one key tool used by successful customer-centric businesses that most product managers disregard. Customer-centric companies make decisions that drive customer satisfaction.

Data Visualization 151

Data Visualization User Testing Customer Experience Product Research 151

Userpilot

FEBRUARY 7, 2023

In-app messages are used to engage with users as they use the product, while push notifications are used to draw user attention back when they aren’t using the product. Push notifications are used to get inactive users re-engaged while in-app messages educate active users to boost retention.

Feedback Software 94

Feedback Software Analytic Tools Customer Experience User Testing 94

Userpilot

JANUARY 24, 2022

As it’s more expensive to gain new customers than keeping the existing ones, tracking churn is important to minimize churn rate and retain long-term customers. Customers churn due to multiple reasons, including poor user experience , product-market fit failure, higher than perceived price, and bad customer support.

Feedback Software 90

Feedback Software Onboarding KPIs User Testing Customer Experience 90

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. Dave advocates a more dynamic and customer-centric approach.

Customer Experience 97

Customer Experience User Testing Customer Feedback Research Software 97

Userpilot

SEPTEMBER 2, 2021

This strategy makes it possible to achieve rapid business growth without lowering prices on your existing products. 3 – Market development strategy. While the first strategy mostly focuses on capitalizing on the existing market for your product, market development emphasizes expansion into new markets to drive business growth.

Feedback Software 78

Feedback Software Research Software User Testing Onboarding KPIs 78

Userpilot

MARCH 8, 2022

Copy, positioning, and education is an important part of your MLP. This is very on the positioning side of things, so work with your product marketing team to make sure you’re talking about why this is the best solution out there. Don’t forget about education and discoverability. Don’t sacrifice your delighters.

Product Research 139

Product Research User Testing Customer Experience Feedback Software 139

Userpilot

FEBRUARY 3, 2023

To do this, you need to divide your customer database into groups based on similar characteristics. There are lots of categories you can use to segment customers , including: Demographic (age, education, gender, etc.) This process of dividing up data is called segmentation.

Analytic Tools 92

Analytic Tools User Testing Research Software Feedback Software 92

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 86

Feedback Software Analytic Tools Research Software Customer Experience 86

The Product HQ

APRIL 20, 2024

You could volunteer to help a non-profit or small business with international product marketing or you could just do some research on a company’s current product / and show how you might improve it. We synthesized all the responses into a few key user needs and brainstormed a few potential solutions.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Userpilot

OCTOBER 26, 2021

Product teams are responsible for designing and building a product that offers users value and is easy to use. Under that umbrella, you have: Engineering as the people who physically write the code for the product. Product management acting as the gatekeepers to the whole product process and strategy.

Customer Experience 88

Customer Experience Analytic Tools Feedback Software Onboarding KPIs 88

Userpilot

JULY 27, 2023

Account Managers: They serve as the lead point of contact for all customer account management matters. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

Research Software 92

Research Software Feedback Software Analytic Tools Onboarding KPIs 92

Userpilot

SEPTEMBER 22, 2023

Looking for an effective Customer satisfaction tool and wondering if Chameleon is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Chameleon is the ideal choice for your Customer satisfaction needs. Let’s get started!

Data Visualization 52

Data Visualization Customer Satisfaction Embedded Analytics Analytic Tools 52

Gainsight

JANUARY 25, 2023

I’ve written about this debate in CS before , though for your specific job posting, it’s crucial to tailor owned functions to your outlook and philosophy.

Customer Experience 52

Customer Experience Customer Feedback Onboarding KPIs Certifications 52

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 91

Feedback Software Analytic Tools B2B Embedded Analytics 91

Userpilot

SEPTEMBER 15, 2021

Use interactive walkthroughs to educate the users about your product without boring them. Announce and introduce new features to the users continuously. Micro surveys are a great way to collect customer feedback and optimize your product and improve users' engagement in SaaS.

Feedback Software 80

Feedback Software User Testing Customer Feedback Customer Experience 80

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

MAY 11, 2022

To implement user segmentation for SaaS products, start with utilizing microsurveys in the welcome flow to create personalized onboarding. Second, use a product analytics tool like Userpilot to track in-app engagement. Ultimately, find patterns endangering product adoption, customer satisfaction , and user stickiness.

Analytic Tools 91

Analytic Tools Feedback Software User Testing Customer Feedback 91

Userpilot

JULY 11, 2023

Best customer experience videos in user onboarding If you work in customer success and product marketing, learning about user onboarding is an essential part of your job. We recommend checking this video out to get into the basics of customer satisfaction.

Customer Experience 76

Customer Experience Customer Feedback Feedback Software User Testing 76

Userpilot

SEPTEMBER 22, 2023

Looking for an effective Customer satisfaction tool and wondering if Appcues is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Appcues is the ideal choice for your Customer satisfaction needs. What do users say about Appcues?

Data Visualization 52

Data Visualization Customer Satisfaction Embedded Analytics Analytic Tools 52

Amplitude

FEBRUARY 1, 2021

Internal Alignment Is Key for Executing Your Product Launch Strategy. Product managers and product marketing managers often share most of the responsibility for coordinating product launches. After all, an effective product launch needs a tailored sales approach and marketing strategy.

Product launches 112

Product launches Strategy User Testing Product Research 112