15 Customer Retention Metrics for SaaS [With Formulas & Examples]
Userpilot
JUNE 6, 2024
TL;DR Customer retention is crucial for SaaS businesses. It ensures steady revenue and indicates customer satisfaction , with target rates of 85-90%. Measure customer retention with metrics like Customer Retention Rate, Customer Churn Rate, CLV, and MRR Churn. What are customer retention metrics?
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