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Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

Userpilot

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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Aligning Your Roadmap Themes to the Customer Journey

ProductPlan

Much has been written over the last few years on the idea of the featureless roadmap , which challenges product teams to present their plans grounded more in strategic vision – or by themes – rather than a laundry list of specific features. The Customer Journey Framework.

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What Are OKRs In SaaS And How To Implement Them Successfully [Examples Included]

Userpilot

Much of product success depends on your marketing team but business decision-making and progress evaluation are crucial to keeping your company focused on the right path towards sustainable growth. So, let’s see how you can implement SaaS OKRs successfully to track progress towards these goals and drive product growth.

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What is Value Realization in SaaS and Why Does It Matter?

Userpilot

If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think. Value realization is when a customer experiences and recognizes the value of your product or service.

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Top 6 Behavioral KPI Examples & How To Track Them?

Userpilot

Do you need some behavioral KPI examples to understand what metrics to track and why? Behavioral key performance indicators (KPIs) can help you understand user experience and measure feature adoption. What are behavioral KPIs? You’ve come to the right place!

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Cohort Analysis: Comprehensive Guide for SaaS

Userpilot

Cohort analysis is one of the most useful kinds of product analytics reports. TL;DR Cohort analysis involves tracking and analyzing how different groups of users with common characteristics behave inside the product. Behavioral cohorts are made up of users who interact with the product in a similar way.

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Product Marketing OKRs: How to Properly Measure Product Marketing Success

Userpilot

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. But when it comes to products, you can’t ignore the rest of the funnel. This article is focused on product marketing OKRs and how they help product teams drive adoption.