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10 Ways of Adding Value to Products in SaaS to Drive High-Margin Sales and Increase Profitability

Userpilot

Address customer pain points and show how your product can help alleviate them. Add features that customers crave (and that solve actual problems they face). To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

You can collect feedback from your customer base via in-app surveys, feedback widgets, interviews, and by monitoring social media mentions and reviews. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Spotting market gaps: product analytics.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

To solve this, companies today are turning to customer success training, guided by the logic that well-versed customers who take full advantage of your product will also be more successful. In short, customer training leads to customer retention. Unfortunately, webinars are also too often used as marketing tools.

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Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

On top of that, our Customer Education team is building the Miro Academy where people can find video courses and webinar recordings to help them learn how to use the product. Most of the tickets we get are questions from new users around basic usage. For B2C teams, customer satisfaction is taking a hit.

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10 Customer Experience Best Practices to Improve Customer Satisfaction in SaaS

Userpilot

TL;DR Customer experience (CX) refers to all customer interactions with a brand, covering every touchpoint from initial discovery to renewal. Excellent customer experience can differentiate you from competitors and enhance customer satisfaction , loyalty, retention, and advocacy. User persona example.

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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

Userpilot

Market research Market research allows you to understand your target customers and the competitive landscape. Thanks to such insights, you will be able to understand what products are already available and how much their users are willing to pay. What techniques can you use for market research?

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SaaS Product Localization Strategy: The In-Depth Guide

Userpilot

To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. It includes target market research, understanding the target user, developing a market entry strategy , and preparing your business for operating across national boundaries.