Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 91

Analytic Tools Feedback Software Onboarding KPIs Marketing 91

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.

Data Visualization 147

Data Visualization Marketing User Testing Feedback Software 147

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 77

Data Visualization Product Research Research Software Analytic Tools 77

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 105

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 105

Userpilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. Gather user data from multiple sources to learn more about customers’ pain points.

Feedback Software 90

Feedback Software Analytic Tools Research Software Data Visualization 90

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization User Testing 97

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 93

Feedback Software Analytic Tools B2B Embedded Analytics 93

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 99

B2B User Testing Research Software Analytic Tools 99

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. By understanding these factors, market research can provide insight into the feasibility and the best approach for marketing a product.

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User Testing Product Research Data Visualization Customer Feedback 130

The Product Coalition

FEBRUARY 25, 2024

From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics. per month, meaning users got about 17 hours of streaming per month. UX Timeline, back to the past!

Analytic Tools 101

Analytic Tools Entertainment Customer Experience Data Visualization 101

The Product Coalition

OCTOBER 30, 2023

Here is an example: Objective: Increase customer satisfaction by 10%. Key Results: Reduce the number of customer complaints by 50%. Increase the number of positive customer reviews by 20%. Increase the customer satisfaction score on our website by 3 points. Your segment revenue is $10 million.

Roadmap 116

Roadmap Feedback Software Onboarding KPIs User Testing 116

Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. Similarly, simple and intuitive designs reduce confusion and boost satisfaction.

Feedback Software 101

Feedback Software Analytic Tools Research Software Data Visualization 101

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 89

Feedback Software Analytic Tools Research Software Customer Experience 89

Centercode

NOVEMBER 14, 2019

On November 12, the Walt Disney Company launched their long-awaited video streaming platform, Disney+ …surprising no one. Companies are scrambling to stay with the pack as video streaming services become the new normal for consumers. 1) Video streaming is by far the most popular type of subscription service overall.

Reporting Tools 63

Reporting Tools User Testing Telecommunications Research Software 63

Userpilot

JANUARY 12, 2023

When your customers have a question, they expect a fast response. After-hours support in the form of self-service content can help your SaaS improve customer satisfaction. After-hours support also sets you apart from competitors, allows you to reach global markets, and helps you build a positive brand reputation.

Embedded Analytics 86

Embedded Analytics Customer Experience Customer Satisfaction Software Review 86

Userpilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Why is customer retention important? Loyal customers can also help you acquire new leads via word-of-mouth.

Onboarding KPIs 65

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 65

Userpilot

APRIL 29, 2024

SaaS renewal best practices for driving free to paid conversions include: Create a personalized onboarding experience to retain trial users. Guide trial users towards key actions with checklists. Use interactive walkthroughs to drive customer success. Offer self-service support to improve customer satisfaction.

Feedback Software 79

Feedback Software Onboarding KPIs Data Visualization Customer Feedback 79

Userpilot

APRIL 10, 2024

Knowledge bases offer lots of benefits, including improved customer satisfaction , reduced load of customer support agents , and improved self-service support. Your knowledge base should include articles, FAQs, checklists, video tutorials , links to customer support agents, product releases, and feedback widgets.

Feedback Software 83

Feedback Software Analytic Tools Research Software Data Visualization 83

Userpilot

AUGUST 5, 2023

TL;DR Net Promoter Score (NPS) assesses customer satisfaction and loyalty by measuring how likely your customers are to recommend your products to others. You can identify NPS passives by: Triggering in-app NPS surveys at important touchpoints to gather valuable customer feedback and discover passive customers.

Data Visualization 91

Data Visualization Feedback Software Product Research Analytic Tools 91

Userpilot

NOVEMBER 2, 2022

Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. Address customer pain points and show how your product can help alleviate them. Product-market fit surveys.

Feedback Software 88

Feedback Software Research Software User Testing Product Research 88

Userpilot

SEPTEMBER 30, 2022

On the other hand, customer experience as a whole refers to all customer encounters, both online and offline. Good digital CX is important for businesses because it increases customer satisfaction , drives retention and brand loyalty , and sparks growth through word-of-mouth marketing.

Customer Experience 81

Customer Experience User Testing Data Visualization Feedback Software 81

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 109

Feedback Software User Testing Product Research Customer Experience 109

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 90

Product Marketing Feedback Software User Testing Marketing 90

Userpilot

AUGUST 29, 2022

Your customer success process can easily become chaotic. Since customer success is a relatively new career, CSMs tend to take tasks from sales, support, product marketing, and more than they can handle. So, what customer success processes should you focus on as a CSM? Track customer sentiment with NPS surveys.

Feedback Software 92

Feedback Software Research Software User Testing Customer Feedback 92

Antwak Blog

FEBRUARY 2, 2021

Digital Marketing has always embraced transformation through times and today digital marketing is emerging as the face of the future. Almost immediately, traditional business models have been knocked down and rebuilt by interactive and contactless technologies that alter customer behavior, sales structures, and marketing strategies.

Marketing 52

Marketing Advertising Customer Feedback Artificial Inteligence 52

Userpilot

MARCH 25, 2024

User sentiment analysis is the process of collecting user feedback data and analyzing the sentiment and intent behind it using tools like natural language processing. Tracking customer sentiments provides insights that help you make product improvements, enhance the customer experience , and boost customer satisfaction.

Data Visualization 91

Data Visualization Feedback Software Analytic Tools Reporting Tools 91

Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. Nearly 85% of marketers now use AI to write content. AI-powered product localization makes it more accessible and user-friendly across global markets.

Analytic Tools 68

Analytic Tools Feedback Software Data Visualization Reporting Tools 68

Userpilot

MARCH 29, 2023

This article examines what a smiley face survey is, why it’s an excellent tool for collecting feedback and tracking customer satisfaction, and when/how to use them. TL;DR Smiley face surveys use smiley faces as answer options to measure customer satisfaction. It helps you measure customer satisfaction.

Product Research 91

Product Research User Testing Customer Feedback Feedback Software 91

Userpilot

MAY 31, 2022

The benefits of proactive customer service include fewer support tickets, increased customer satisfaction , and better customer loyalty. A support portal where customers can only chat with you and submit tickets is not proactive. You can use several tools for proactive customer support.

Feedback Software 90

Feedback Software Reporting Tools User Testing Customer Feedback 90

Userpilot

DECEMBER 13, 2023

The jobs-to-be-done (JTBD) framework is a customer-centric tool for product development and innovation, focusing on understanding the specific tasks or “jobs” customers hire products to do, providing insights into customer motivations, guiding innovation, aligning product features with real needs, and aiding in market segmentation.

Product Research 103

Product Research Data Visualization User Testing Customer Feedback 103

Userpilot

NOVEMBER 19, 2022

Customer service KPIs measure the performance of customer service teams and customer support management. You should track customer service KPIs to measure the performance of your support teams, improve customer satisfaction, and boost customer retention and loyalty. Improve customer satisfaction.

Onboarding KPIs 92

Onboarding KPIs Data Visualization Reporting Tools Customer Experience 92

Userpilot

AUGUST 23, 2022

The end goal of both these disciplines is all about delivering exceptional customer experiences and retaining customers. In this article, we’ll go over the differences between these two functions and how they work together to improve customer satisfaction and drive business growth. Customer success metrics and KPIs.

Customer Experience 80

Customer Experience Feedback Software Customer Feedback User Testing 80

Intercom, Inc.

APRIL 7, 2020

This way, they have the most important information they need when they log in to our dashboard – even if they don’t check their email, which we do update them continuously through our marketing automation solution.”. Healthcare startup accuRx is one of our customers that have seen their support volume go up by 10x.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Product Talk

DECEMBER 21, 2022

You can watch the video of our conversation or check out a lightly edited version of the transcript below. We see this a lot when executives think in terms of business outcomes and they just give those business outcomes to a product team—things like “grow revenue” or “increase market share.” Full Transcript. Tweet This.

Product Research 232

Product Research User Testing Customer Satisfaction Customer Experience 232

Userpilot

NOVEMBER 28, 2022

So, having an interactive guide in your arsenal is a no-brainer because it helps to drive better user satisfaction while keeping costs low. Interactive self-service guides are in-app resources that educate users on discovering and using features. It’s a good way to reduce customer wait time.

Feedback Software 93

Feedback Software Customer Experience Analytic Tools Embedded Analytics 93

Userpilot

MAY 17, 2023

Product experience is affected by factors like usability and accessibility, user interface, product features, the platform it’s built on, and content strategy. Great product experiences lead to higher user engagement, increased customer satisfaction and loyalty , more revenue , reduced costs, and greater product-led growth.

Customer Experience 86

Customer Experience User Testing Analytic Tools Feedback Software 86

Userpilot

MAY 26, 2022

The purpose of product education in SaaS is to train existing and new customers on how to use your product to boost customer satisfication. Product education makes customers happy which leads to higher retention and revenue. In-app video tutorials are effective at teaching users how to use features and shorten time-to-value.

Feedback Software 92

Feedback Software Analytic Tools Research Software Education 92