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The Most Popular Product Management and Mobile Marketing Content of 2020

Alchemer Mobile

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.

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Avoid ‘Product’ Ground Hog Day: Unlocking Success When Crafting an Outcome-Driven Roadmap

The Product Coalition

Yet, for many product managers, simplicity is challenging to achieve. Unlike featured-based roadmaps, which focus on the delivery and output of capabilities, outcomes-oriented roadmaps prioritize desired outcomes or results — a key element of product strategy. Often, product managers skip this step in favor of speed.

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User Documentation: The Ultimate Guide for Product Managers

Userpilot

Knowledge is power and user documentation is necessary for building it. This comprehensive guide will enable proactive product managers to figure out exactly how to craft documentation that will help users solve their problems and delight them. Tolstoy’s in-app video tutorials. User persona example.

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Guide to Knowledge Base Creation For SaaS: Steps, Best Practices, and Tools

Userpilot

TL;DR A knowledge base is a centralized library that offers access to helpful information about a product or service. Knowledge bases offer lots of benefits, including improved customer satisfaction , reduced load of customer support agents , and improved self-service support. Play video tutorials directly in-app.

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Features Advantages Benefits: How SaaS Product Managers Should Use The FAB Model

Userpilot

How can product managers use them to develop their products? A FAB analysis explores the interactions between features, advantages, and benefits of a product. An advantage is how the feature helps your customer. Product managers should focus on delivering benefits rather than just features.

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How Using ChatGPT for Product Management is a Valuable Time-Saver

Usersnap

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. How can ChatGPT be useful for product management? Let’s get started!

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424: Lean product management – with Dan Olsen

Product Innovation Educators

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.