Userpilot

NOVEMBER 8, 2023

To create behavioral personas in your own app, start with your existing user personas as a foundation to build from. Once you have defined your main customer segments , the next step is to analyze their path to value. Behavioral personas are created by analyzing user data (i.e.

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Userpilot

MAY 31, 2023

Gain actionable insights by analyzing data and identifying trends, patterns, and pain points from customer feedback. Identify improvement opportunities by understanding customer preferences, expectations, and satisfaction levels from their feedback. These questions often involve rating scales.

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Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

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Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

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Userpilot

APRIL 11, 2023

Understanding the average customer retention rate for your industry is critical to determining the health of your business. It tells you whether your customer retention rate is too low or just good enough. If customers are the lifeblood of any business, then customer retention is the glue that holds it all together.

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Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? What personalized customer retention strategies are open to you? Let’s begin!

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Userpilot

FEBRUARY 28, 2023

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

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Userpilot

JANUARY 31, 2023

Have you ever used Customer Success Qualified Lead (CSQL) to drive product growth and increase your revenue? In this article, we’ll go over what a know what customer-qualified lead is, why it’s important to track them and how can this help increase revenue. What is Customer Success Qualified Lead (CSQL)?

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Analytic Tools Feedback Software Data Visualization Customer Feedback 98

Userpilot

JULY 9, 2023

TL;DR Usability focuses on the ease of use, efficiency, and effectiveness of a product, while user experience encompasses the overall satisfaction, joy, and value that users derive from their interactions with a brand. Start improving user experience and usability with user research.

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Userpilot

JUNE 22, 2023

While customer churn is a grave concern, retention is what can help you tackle it and make your product successful. Customer retention brings you more customers who tend to spend more, refer others, and provide valuable feedback that drives product improvement. A good customer churn rate is 3% or less for SaaS companies.

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Userpilot

JANUARY 10, 2024

TL;DR User research employs various qualitative and quantitative methods to investigate and understand users better. It helps you create a user-centered design process and ensure your final product is what customers love. Effective user research helps you: Understand user behaviors, needs , and preferences.

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Userpilot

OCTOBER 31, 2022

But what about the customer on the opposite end? Negative personas accurately portray the users least likely to find value in your product. A buyer persona refers to a potential decision-maker, perhaps someone in charge of a company’s acquisition or accounting, who decides against purchasing your product.

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Userpilot

AUGUST 10, 2022

What is customer insight, and why is it essential for SaaS companies? As a product manager, you should collect customer insights to understand how users feel about your products and services. What part of the user journey makes them happy or upset? So let’s learn how to collect and act on customer data!

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Data Visualization Customer Feedback User Testing Customer Experience 98

Userpilot

AUGUST 5, 2023

NPS (Net Promoter Score) passives are customers who have moderate feedback about your product but are not enthusiastic supporters. Unlocking the potential of these indifferent users can be a game-changer for your business. Turning the NPS passives into promoters can improve user sentiment , retention rate, and customer loyalty.

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Userpilot

JULY 13, 2023

TL; DR The company’s growth rate refers to the measurement of variables that indicate a company’s growth over time. Conversion rate measures the percentage of users who take a desired action, such as converting from free trials to paying customers. What is the company’s growth rate?

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Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

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Userpilot

APRIL 22, 2024

A customer sentiment dashboard is a great way to visualize customer feedback and see what users love (or hate) about your product. TL;DR A sentiment analysis dashboard typically integrates information from multiple data sources, such as social media posts, customer reviews, survey responses , and customer service chats.

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Userpilot

FEBRUARY 25, 2022

If you get the user onboarding process right, it can be a fantastic opportunity to enhance customer satisfaction – so using an onboarding survey for your SaaS is the way to go. In this article, we’re going to explore 8 ways you can deploy them as part of your onboarding process to drive customer success. Let’s dive in!

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Feedback Software Product Research User Testing Customer Feedback 98

Usersnap

JUNE 10, 2021

Instead of employing random software testers to go through different test scenarios, Pocket Prep gets actual customers to try out the new application. They would have a dozen schools, think of them as accounts, and around 50 users in the testing environment. If we ship fast but not great, it will only upset our users.

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Userpilot

JUNE 28, 2022

Are you wondering what customer experience KPIs and metrics you should track? Choosing the right KPIs can make all the difference when it comes to retaining your customers in the SaaS business. Customer experience Key Performance Indicators are the metrics that measure the level of interaction between the company and customers.

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance. What is B2B marketing?

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Userpilot

FEBRUARY 3, 2021

In the mission to solve your users’ most significant pain points, a user journey template can be your greatest asset. Sure, user personas are helpful. But they don’t answer where the sources of friction are coming from as your users explore your product. What Is a User Journey?

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Analytic Tools User Testing Customer Experience Research Software 98

Userpilot

JANUARY 20, 2022

On the Userpilot blog, we often emphasize how versatile the tooltip is as a means of customer education. Possible use cases include: User onboarding interactive walkthroughs tooltips. Tooltips are used to highlight the features that your new users need to learn in order to activate. Read more about how to do so (code-free!)

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Userpilot

MARCH 23, 2022

If there’s a phrase people in the SaaS industry don’t want to hear, it’s user offboarding. But dealing with customer churn is part and parcel of the SaaS world. Sometimes your user onboarding fails, other times, your product is not a good match for the user. What is customer offboarding?

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Feedback Software Customer Experience Research Software Customer Feedback 98

Usersnap

AUGUST 20, 2021

Have you ever made a costly mistake because your customer feedback analysis wasn’t on point? If the same has happened to you, then you’re probably asking yourself: how should I most effectively use the customer feedback that comes in to make better business decisions? What is Customer Feedback Analysis?

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Userpilot

DECEMBER 17, 2021

It also includes positioning, generating demand using a mix of marketing strategies, onboarding new users , driving them to activation , adoption , and retention. Product marketing sits at the intersection of different teams, from sales enablement to customer support. These include: positioning. Positioning.

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Userpilot

FEBRUARY 27, 2024

TL;DR Funnel analytics describes the process of analyzing how customers progress from one stage of the journey to another. Marketing teams can use funnel analysis to find friction points in the customer journey that stop users from signing up for the product, activating , and becoming paid customers.

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Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. After the launch, it’s their job to let users know about the changes through release notes. Market and customer research.

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Product launches Product Research User Testing Research Software 98

Userpilot

SEPTEMBER 11, 2023

A successful product launch strategy creates a substantial buzz around a product and attracts the right kind of customers. A product launch plan is a visual reference point outlining a company’s steps to introduce a new product to the market. Next, you have to dig into your potential customers: Who are they?

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Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

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Userpilot

MARCH 15, 2024

Want to conduct customer journey visualization but not sure what’s the best way to do it? This article shows you a step-by-step process for collecting customer data and creating easy-to-understand visual maps. TL;DR A customer journey map represents the steps users take when interacting with your brand. User emotions.

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PMLesson's Ace the PM Interview

MAY 4, 2020

By "health", I'm referring to checking my metrics dashboard to ensure everything is running smoothly. NPS scores measure customer experience by giving users the ability to tell us, on a scale of 0-10, how likely they are to recommend our product to a friend or colleague. Gartner Peer Insights).

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Userpilot

JANUARY 8, 2021

This will let you know how well you are truly serving your customers. The good news: having a positive NPS score (0-30) means you are on the right track. You have more customers enjoying your product than hating it. NPS or Net Promoter Score is what many consider to be the gold standard of measuring customer loyalty.

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Userpilot

MAY 7, 2024

Collecting the voice of the customer (VoC) in product management can lead to sustained growth. You can have the best digital marketing and pricing strategies, but you won’t be able to retain your customers if you don’t listen to their feedback. Plan user interviews and focus groups. Customer satisfaction score.

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Userpilot

JUNE 24, 2022

While gaining new customers is exciting, retaining them is where your SaaS will generate revenue. Entrepreneurs understand this simple truth, but retaining customers is much easier said than done, especially when you operate a software company in a competitive market. What is retention in product management?

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Analytic Tools Feedback Software Research Software Data Visualization 52

Modus Create

APRIL 27, 2020

The modernization of web applications is a core requirement as customers demand high performing and well-designed user interfaces. Our clients have migrated to React for a few reasons: Their legacy app didn’t have the capabilities to support modern browser features and rich user interfaces. You should never be in this position.

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Userpilot

DECEMBER 5, 2023

Customer satisfaction analytics are key to understanding what makes your customers happy and building a product that retains users. But how can you leverage this user sentiment data to lead product development and grow your business? There’s no single KPI to measure customer satisfaction.

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