Mind the Product

APRIL 6, 2018

For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. Well, not quite….

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User Testing Product Marketing Research Software Marketing 112

Userpilot

APRIL 24, 2024

There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it! Trend analysis – to monitor how user behavior patterns vary over time. Analytics dashboards – to monitor important metrics and reports in visual dashboards.

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User Testing Product Research Research Software Data Visualization 104

Userpilot

OCTOBER 15, 2023

Retention analysis is used to monitor retention trends and identify causes of user churn. Feedback analysis gives you a better understanding of how users feel about the product and why. One way to optimize product performance is by personalizing your marketing strategies for each user segment. Why is this important?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 105

Userpilot

FEBRUARY 25, 2024

To identify friction in the user journey , analyze feature usage trends for negative patterns and use heatmaps and session recordings to spot friction points on specific pages. Once you tag the features, you can track the data from the Features & Events dashboard which consists of a scoreboard and graph displaying usage trends.

Data Visualization 104

Data Visualization Analytic Tools Research Software User Friction 104

Userpilot

JUNE 6, 2023

PMs implement product analytics to evaluate product performance, identify user needs and wants , and make informed decisions to improve the product and drive customer loyalty. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

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Data Visualization Analytic Tools Feedback Software Onboarding KPIs 88

Userpilot

MAY 2, 2024

It puts your product’s future at risk. Fortunately, there are things you can do to reverse the trend. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Implement a retention dashboard to track vital metrics across user segments.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

JULY 17, 2023

Data analytics can: Identify patterns and trends. CX analytics give you a holistic view of past patterns and future trends that could impact business growth moving forward. For instance, you could use an NPS dashboard to look at response rates for NPS surveys and the percentage of promoters versus detractors.

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Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Userpilot

MARCH 28, 2024

Such insights can help you prioritize future product development and allocate resources. Tracking active user behavior trends can also help you identify correlations between metrics and form hypotheses about causation. Feature & Events dashboard in Userpilot. User retention dashboard in Userpilot.

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Userpilot

AUGUST 16, 2023

You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. When developing your product , address app performance issues to improve user retention. You should measure it at different stages of your product development. A Pendo dashboard.

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User Testing Customer Experience Customer Feedback Analytic Tools 98

Userpilot

JUNE 20, 2023

First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. How do you go about it?

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User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

JANUARY 15, 2024

With an abundance of product analytics to track, having a robust SaaS KPI dashboard is essential to monitor the metrics that matter most. This guide will walk you through what it is, why you need one, and how to build your very own dashboard. What is a SaaS KPI dashboard? Why do you need SaaS dashboards?

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Onboarding KPIs Data Visualization KPI Dashboard 105

Userpilot

JULY 31, 2023

In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. Pendo dashboard. Userpilot dashboard. Let’s get right to it!

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Userpilot

SEPTEMBER 14, 2023

To retain product-market fit, you should engage in continuous customer and product discovery. Examples of questions that you could be asking as a part of the process are ‘How easy is our product to use?’ Customer discovery questions to ask for existing solutions Discovery isn’t limited to new products.

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Userpilot

OCTOBER 20, 2023

SaaS product, marketing, and customer success teams have more tools and strategies that they can use to engage customers at each stage of the funnel and help them progress. A conversion funnel optimization tool is used to analyze, track, and improve the various stages of SaaS sales and marketing funnels.

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Analytic Tools Data Visualization Feedback Software Reporting Tools 105

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

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Userpilot

AUGUST 23, 2023

TL;DR A product analyst is a professional who uses data analysis and insights to evaluate and improve the performance of a product or service. Product analysts research to find market trends, collect and analyze data, track and assess product performance , understand product requirements, and report insights to stakeholders.

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Userpilot

JUNE 26, 2023

Product growth metrics, such as the expansion MRR rate, let you track the expansion and adoption of your product over time. Userpilot is a powerful product growth platform that allows you to collect data for tracking product metrics and offers actionable insights with product analytics dashboards.

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Onboarding KPIs Analytic Tools Data Visualization Customer Experience 96

Userpilot

DECEMBER 22, 2022

Common reasons for churn: Product-market fit failure. Product pricing plan weak points. Track customer behavior in-app to gain insights into user attrition trends. P/M failure means you’re attracting customers that can’t find value in your product, hence they drop off early in the customer journey. Poor onboarding.

Data Visualization 98

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Userpilot

APRIL 18, 2023

The 4 types of customer satisfaction surveys are Net Promoter Score (NPS) surveys, customer satisfaction score (CSAT) surveys, customer effort score (CES) surveys, and product-market fit (PMF) surveys. Product-market fit survey question examples PMF is the best indicator of continuous demand for your product.

Customer Feedback 98

Customer Feedback User Testing Customer Satisfaction Customer Experience 98

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Google Trends & Search Volume Data Use Google Trends to track the popularity of specific keywords over time.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

JULY 5, 2023

Send CSAT surveys to measure overall customer satisfaction with your product. Measure product-market fit to understand if you’ve met your customer expectations. After collecting the responses, you can easily visualize the data with a dashboard using tools like Userpilot. Customer Effort Score Survey in Userpilot.

Customer Satisfaction 98

Customer Satisfaction User Testing Data Visualization Customer Experience 98

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Identify common features and trends to help you build a negative persona.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Userpilot

APRIL 25, 2024

Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers. Exploratory research is one of the initial steps in the marketing research process.

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Research Software User Testing Data Visualization Market Research 52

Userpilot

AUGUST 14, 2023

Ask users to rate from 1 to 5 how easy it is to use your product. Product evaluation surveys. Which gauges how users feel about product performance and what they value the most. We have three tactics to analyze your survey responses: Glance over your survey analytics dashboard to track overall performance and make a hypothesis.

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Product Research Data Visualization Analytic Tools Feedback Software 97

Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. Collect customer experience feedback to measure product ease of use Customer Effort Score (CES) measures how easy it is for customers to interact and engage with your products or services.

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Feedback Software Analytic Tools Research Software Data Visualization 96

Userpilot

FEBRUARY 25, 2024

They subscribe to your newsletter, book a demo, or sign up for a free trial, indicating a direct interest in engaging with your product. Marketing funnel stages. By tracking this funnel, you can see where most users feel engaged and where drop-offs happen, allowing you to implement changes and boost product adoption.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Product Talk

DECEMBER 13, 2023

The analysis revealed an interesting trend: If someone logs in today and copies at least five things, they’re much more likely to log in again in two weeks than if they hit copy once or if they save one clue. Thomas shared a few screenshots from his dashboard to help illustrate his learnings.

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Data Visualization Analytic Tools Reporting Tools Technical Review 249

Userpilot

OCTOBER 20, 2023

TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights. Source: Brand24.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JANUARY 12, 2023

You can also use UBA data to recommend content and products contextually. Likewise, product marketers use the data to target the right audiences with marketing campaigns. Reduce product churn by finding behavioral patterns among churned users and reach out to existing customers with similar patterns to avoid attrition.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

ProductPlan

FEBRUARY 8, 2022

Some responsibilities that fall into communications include: Communicating product changes. Helping shape communication about product strategy for each audience and class of internal stakeholders. Coordinating with product marketing and sales. Coordinating critical aspects of product launch.

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Userpilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Poor product-market fit : Potential users are likely to drop off early in the sales funnel if there’s a mismatch between their needs and what your product offers; a classic sign of poor product-market fit.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

NOVEMBER 21, 2023

A product launch checklist is a list of tasks that you need to complete to successfully launch a new product or feature. Its main goal is to help you plan the efforts of the product, marketing, and sales team to maximize the impact of the launch. Why is a product launch checklist important? Google Trends.

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Product launches User Testing Product Research Analytic Tools 104

Userpilot

SEPTEMBER 4, 2023

Paths analytics : You can observe user paths from four different starting points and view their behavior through your product. Trends analytics : View trends on up to 4 events over a specific timeframe. A/B testing : Set up different flows to see which ones perform the best.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. Collect customer experience feedback to measure product ease of use Customer Effort Score (CES) measures how easy it is for customers to interact and engage with your products or services.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

Userpilot

JANUARY 27, 2023

Outcome evaluation research evaluates if the product has had the desired effect on users’ lives. Quantitative research collects and analyzes numerical data like satisfaction scores or conversion rates to establish trends and interdependencies. In other words, it assesses if the product brings a positive change to users’ lives.

User Testing 98

User Testing Product Research Research Software Feedback Software 98

Userpilot

FEBRUARY 28, 2023

Customer experience feedback focuses on user interactions with your product. Product Market Fit (PMF) surveys help teams evaluate product viability. Bug reports are essential for improving the technical soundness of your product. That’s how you achieve product-market fit.

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User Testing Customer Feedback Feedback Software Product Research 98

Intercom, Inc.

FEBRUARY 13, 2020

It’s a system of record, and they’re marrying together both the unstructured data and the structured data to do really interesting marketing.”. We also recently wrote about the marketing tech trends we’re eyeballing in 2020: . It’s never a case of automating people out of their jobs, as Alex explained.

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