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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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How to Interpret Customer Data with Data Visualization Tools: Expert Insights for Product Teams

Userpilot

Communicate findings effectively A well-structured custom dashboard makes it easier for you to share insights across teams. When we launch a new feature, we create a funnel dashboard to measure how many users discover, activate, and keep using it. If engagement drops at any stage, we review session replays to understand why.

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MarTech Stack Examples and Tools For SaaS Companies

Userpilot

TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns. The typical marketing technology stack is made up of tools from different categories. Search Engine Optimization Tools that help with optimizing content, keyword research , and technical aspects.

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The difference between product analytics and business intelligence tools — and why you need both

Mixpanel

In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks.

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Product Operations: Unlock Your Product Team’s Full Potential

The Product Coalition

Identify key quality metrics and create dashboards to track real-time product health. Identify measures of success, create dashboards for tracking, and report on progress to ensure team’s know whether or not they’re hitting the mark. Create templates for status updates and quarterly reviews. Key Tasks User issues reports.

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How to Build Your Dream Analytics Stack

Indicative

What Technology Do You Need in Your Stack? As technology develops, analytics stacks become easier to set up, manage, and scale. The technology you choose will help you navigate your business into the future. However, due to greater flexibility, more engineering investment is required during setup and maintenance.

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Product Analyst: Responsibilities, Skills, and Requirements

Userpilot

A product analyst needs to have the following skillsets: Technical skills: data analysis , data visualization, statistical analysis, and technical tools. Technical skills Let’s start with the technical proficiencies you need. Workplace skills: Critical thinking, project management, and communication skills.