Remove Data Visualization Remove Differentiation Remove Transportation Remove User Testing
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When You Should Not Listen to Your Customers

The Product Coalition

If somebody had been asked to do research about the year 1800 into how transportation could be improved, what would he have done? Berlyne As product managers, we have all enthusiastically dived into customer feedback, hoping to find insights that will take our product game to the next level.

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User Persona Survey Template: How to Properly Collect Customer Data in SaaS

Userpilot

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

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Insights from a Product Manager User Research Interview

Balsamiq

We recently began doing 1-on-1 video interviews as part of a user research initiative, which we described in a post a few months back called User Research: How to Start Talking to Your Users. This is the kind of thing that analytics will never tell you. Read on for our interview.

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Insights from a Product Manager User Research Interview

Balsamiq

We recently began doing 1-on-1 video interviews as part of a user research initiative, which we described in a post a few months back called User Research: How to Start Talking to Your Users. This is the kind of thing that analytics will never tell you. Read on for our interview.

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Product Positioning for Product Managers

Department of Product

Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. A customer in the market for a Porsche is likely not considering a Volkswagen and visa versa.

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Transitioning to Product from a Functional Role

Mind the Product

I was responsible for something we used to call ‘direct marketing’ which meant producing brochures that would be mailed (via snail mail) to customers. A good product manager will have some experience in data analysis, UX design, sales, and have some technical expertise as well. as well as do things like digitizing images.”.

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.