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When You Should Not Listen to Your Customers

The Product Coalition

If somebody had been asked to do research about the year 1800 into how transportation could be improved, what would he have done? Berlyne As product managers, we have all enthusiastically dived into customer feedback, hoping to find insights that will take our product game to the next level.

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User Persona Survey Template: How to Properly Collect Customer Data in SaaS

Userpilot

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

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Insights from a Product Manager User Research Interview

Balsamiq

We recently began doing 1-on-1 video interviews as part of a user research initiative, which we described in a post a few months back called User Research: How to Start Talking to Your Users. I work in the Transportation industry with a focus on the Trucking vertical. Read on for our interview.

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Insights from a Product Manager User Research Interview

Balsamiq

We recently began doing 1-on-1 video interviews as part of a user research initiative, which we described in a post a few months back called User Research: How to Start Talking to Your Users. I work in the Transportation industry with a focus on the Trucking vertical. Read on for our interview.

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How I would make Spotify more social

The Product Coalition

I’ve been a heavy Soundcloud and Mixcloud user for 10 years and mainly use them at home while listening to DJ mixes. while commuting in public transport. Well, I have a very well thought solution to that problem that would both benefit the users and Spotify. But I still have a little frustration I’d like to talk about….

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Evolving Hyper-Local Digital News With Metro Media

Bain Public

Furthermore, as the population in urban cities increases, public transportation and a number of other mobility options becomes vital. Uber, Lift, electric scooters, bike-sharing, public transport etc.) Also, if you have any feedback or criticism about this article, then shoot us an email info@bainpublic.com. over owning a car.

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Product Positioning for Product Managers

Department of Product

Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. A customer in the market for a Porsche is likely not considering a Volkswagen and visa versa.