Differentiation Product Marketing Transportation User Testing 
Userpilot
OCTOBER 24, 2022
Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.
Andrew Chen
SEPTEMBER 4, 2018
Organic, paid marketing, and LTV/CAC. Why offline products are so compelling for acquiring customers. Cohort analysis and looking for “smile curves” The Power User Curve aka L28. Part 1: User Acquisition. You want to go a couple levels even deeper: How many new customers are you adding?
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Sachin Rekhi
FEBRUARY 16, 2020
Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.
BrainMates
NOVEMBER 1, 2021
Below is an attempt to categorise the 5 most common and lethal mistakes seen in product failures with the benefit of hindsight (and maybe a sprinkling of common sense). Failure Point #1 – A lack of customer benefit. A product or product improvement needs to provide genuine benefits to a customer.
Userpilot
MARCH 29, 2024
TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. This leads to improved brand awareness and differentiation from other brands. Ahrefs uses video marketing to reach relevant audiences. Dropbox invests in customer loyalty programs to drive word-of-mouth.
BrainMates
OCTOBER 30, 2022
Below is an attempt to categorise the five most common mistakes seen in product failures with the benefit of hindsight (and maybe a sprinkling of common sense). #1 1 - A Lack Of Customer Benefit. A product or product improvement needs to provide genuine benefits to a customer. 2 - Inadequate Customer Research.
Andrew Chen
JUNE 25, 2019
While both consumer marketplaces are very different — one is a city-by-city transportation service, the other a global network of homes — they also share a lot of similarities too: Both were founded within a year of each other, quickly found network effects, made major design innovations that made the consumer experience 10X better, and much more.
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