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Product Positioning for Product Managers

Department of Product

Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. A customer in the market for a Porsche is likely not considering a Volkswagen and visa versa.

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Urban Navigation Supercharged – With Viktor Eperjesy | ? Design Aloud

UX Studio

With his help, in this episode, we delve into the creation of Budapest GO, a game-changer application for public transport in Budapest. He’s worked with clients in banking, insurance, mobility, and logistics, with a notable project being the Budapest GO initiative with BKK (Center of Budapest Public Transport).

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Why offline products are so compelling for acquiring customers. Cohort analysis and looking for “smile curves” The Power User Curve aka L28. Part 1: User Acquisition. Yeah, so when you look at a large aggregate number like, you know, total monthly active users, right, or you’re looking at like — .

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. This leads to improved brand awareness and differentiation from other brands. Dropbox invests in customer loyalty programs to drive word-of-mouth. Ahrefs uses video marketing to reach relevant audiences.

Branding 105
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Six-and-a-half Philosophies for Experience Design & Innovation

UX Planet

Philosophies For Design (I) The city creates the theater and is the theater (II) This is a semi-structured world (III) Goodness of fit: Environmental fitness (IV) Goodness of fit: Internal Fitness (V) The ecosystem, genre, invisible hand, and supply chain (VI) Talk, write, and imagine using language (.I)

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Citrix Issues and Problems

eG Innovations

We were able to answer most of the questions during the webinar but there were a few we simply didn’t get to or that needed further research to follow-up. 3 How could I monitor the end-user network, client, etc. 3 How could I monitor the end-user network, client, etc. Questions & Answers. in a home office? in a home office?