Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? Rarely pays out.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Whether your sales team is five or 500 people, a well formulated sales strategy is crucial to being able to close deals quickly and predictably.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions. Companies commonly make the mistake of using expired or partial data from a small subset of users to justify big decisions.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

eG Innovations

NOVEMBER 19, 2021

Amazon Web Services (AWS) is one of the most comprehensive and broadly adopted cloud service providers in the industry, offering over 200 fully featured services from data centers globally. While AWS provides a vast spectrum of services, it can be challenging to determine the right services for your needs.

Data Visualization 59

Data Visualization Analytic Tools User Testing Customer Experience 59

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. Offering self-service support.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Intercom, Inc.

NOVEMBER 5, 2019

We’ve compiled our favorite insights from all three discussions along with additional material we’re airing for the first time. A huge thanks to our partners at Dialpad, Sherlock, Slack, Guru, Aircall, and Glofox for sharing their many insights. That gets into call recordings and voice analytics on that front.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Gainsight

DECEMBER 23, 2019

This is a transcript of a really valuable panel featuring Jason Lemkin , Christina Shen , Adam Strong , and April Oman. She was most recently customer success head at BetterWorks where she led services, customer support management, ops, and training team. Are you selling more to enterprises? How complicated is your product?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52