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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

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Top 10 Instructional Design Software For Creating Customer Training Programs

Userpilot

What to look for in the right instructional design tool. The top ten instructional design tools on the market. TLDR; Instructional design software helps you create custom eLearning courses and training material. Userpilot is instructional design software that specializes in training content for software applications.

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What is the Product Operations Career Path?

ProductPlan

Meanwhile, smaller companies need more tactical support around managing data, tools, and communications. Where does the product operations domain intersect with data? A strong product operations worker must know the product well, which demands deep curiosity and insight. Getting familiar with data is key to success.

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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

Data Security Becoming Increasingly Important for Consumers With data breaches becoming increasingly common, consumers are realizing that their personal information is at the mercy of the organizations they’re doing business with—resulting in changing attitudes around security. Companies undergo regular security audits.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

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How Communicating More Can Help You Succeed as a Product Manager

The Product Guy

Whether it’s your plans (roadmap), feedback you’ve heard from users, product usage data (analytics), or posing questions — getting what you’re doing and thinking in front of a cross-departmental audience will provide you with input that helps you make better decisions and will help align others with the goals you’re looking to achieve.

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

There are three main aspects to sales: Planning, Selling, and Tools. This talk from Stephen Allott takes you throught the journey of planning for success and which rules and tools can help and hinder your organization. From generating good leads, to spotting good sales people and how to motivate them to be better.