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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. Below, we take a deeper dive into the report’s key data and trends. But they’re facing big barriers.

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Insights: Using product analytics to find metrics that predict retention

Mixpanel

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.

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Insights from the CDH Benchmark Survey: How Are Teams Adopting Discovery Habits?

Product Talk

To help highlight that real teams do work this way, we ran our inaugural CDH Benchmark Survey this past fall, where we asked teams about their discovery habits. This is the second post about this survey. It covers who we talked to, how we found them, and explained the goals of the survey. I’ll add that to next year’s survey.

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462: Using qualitative data to drive product management prioritizations – with Daniel Erickson

Product Innovation Educators

How product managers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. Before founding Viable, he held senior leadership roles in engineering, technology, and product.

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What Is Product Management? Roles, Process, Tools, and More

Userpilot

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Product teams are staffed with various skilled professionals. In a small startup, a product manager might oversee everything.

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How to Use Product Analytics to Collect Targeted Customer Feedback

The Product Coalition

There are various ways to collect customer feedback that include customer surveys through sales executives, feedback forms, focused interviews, etc. Using analytics, one can capture actual behavior of customers, ask targeted questions, collect accurate feedback, and repeat the process with much less effort next time.

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How Meagan Glenn From Lavender Leverages Customer Feedback for Product Growth

Userpilot

Customer feedback can be a goldmine of valuable insights for SaaS companies seeking growth. TL;DR Meagan Glenn, Senior Program Manager (Success and Product) at Lavender, shares valuable insights on leveraging customer feedback in an interview with Userpilot. PMF, CSAT, and NPS surveys are vital for SaaS companies to conduct.