The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 113

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Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. 10 ways to help you identify market gaps How do you search for market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

JANUARY 9, 2024

Any product manager can deploy a feature into production – but what’s the point of all that hard work without getting into the participant’s mind and understanding whether it’s usable or not? There are some drawbacks to consider, too: subjectivity and limited depth of understanding for complex products.

Data Visualization 105

Data Visualization User Testing Product Research Analytic Tools 105

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing?

Analytic Tools 98

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Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. Use a range of techniques and tools, like interviews, surveys , and product analysis to collect diverse user data to inform screening. In addition, carry out market research to assess the competitive landscape and identify market gaps.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

AUGUST 29, 2023

TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market research focuses on wider market trends early in the product development cycle, while market validation focuses on the specific product and its market potential after the ideation stage.

User Testing 105

User Testing Product Research Data Visualization Research Software 105

The Product HQ

MAY 10, 2024

Want to become an AI product manager? This guide shows you how to prepare for a career in AI product management. Today, more and more businesses are looking for product managers specializing in artificial intelligence and machine learning technologies. If so, then you’ve come to the right place.

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The Product HQ

MAY 10, 2024

Now more than ever, being a principal product manager is a job title that most product professionals aspire to attain. Product management has established itself as one of the leading fields for career development today. According to Glassdoor , the average salary for a product manager is $155,611 as of 2024.

Customer Experience 52

Customer Experience Data Visualization User Testing Reporting Tools 52

The Product HQ

APRIL 20, 2024

Becoming an eCommerce product manager requires a specific set of skills and experiences. However, the most important aspect is a good understanding of product management, regardless of your background. However, the strategic responsibilities weigh on product management. Otherwise, skip ahead.

Customer Experience 52

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Alchemer Mobile

FEBRUARY 2, 2021

Landing pages can be set up with no cost or hassle with a tool like Squarespace or Wix. Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy. What are their needs?),

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

The Product HQ

MAY 10, 2024

Looking to become a technical product manager? According to Salary , the average technical product manager in the United States earns as much as $123,609 a year. Hence, a technical product manager is one of the most rewarding careers. Steps to become a Technical Product Manager Let’s dive right in.

Research Software 52

Research Software Analytic Tools Customer Experience Product Management 52

The Product Coalition

JANUARY 26, 2024

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold.

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User Testing Product Research Research Software Data Visualization 100

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Userpilot

MARCH 4, 2021

We’ve compiled this list of the best customer feedback tools and sorted them by the key business criteria you’ll need to consider when making your decision. Customer feedback software is an essential tool in the arsenal of SaaS businesses for keeping track of user sentiment. Customer service. Table of Contents.

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The Product Coalition

SEPTEMBER 4, 2023

To avoid the pitfall of making a few people happy at the expense of the rest, product managers can proactively broaden their area of visibility during discovery. For sound decision-making, it is important to have diverse and inclusive data in place that does not rely on customer requests alone.

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User Testing Customer Feedback Vision Customer Experience 119

The Product HQ

MAY 10, 2024

Do you aim to become a Group product manager or have a product management career in your dream company but have no experience playing the role? A Group Product Manager (GPM) is at the top of the hierarchy of product managers and leads a team of product managers.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. What is product idea validation?

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Mind the Product

NOVEMBER 15, 2019

Todd Lombardo reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective product research. Key points: All product managers make bad decisions. By getting more curious about your data and asking the right questions you can inspire action with insight.

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Product Research User Testing Research Software Data Visualization 138

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Today, I will summarize a few aspects of this case in a structured way, more than just being data-driven. Total accessible market (TAM): It shows the total market demand for a product or a service.

Data Visualization 179

Data Visualization User Testing Research Software Marketing 179

The Product HQ

APRIL 20, 2024

Becoming a product manager is a frustrating chicken-and-egg problem. Companies like to hire people with prior product management experience and it’s hard to get prior experience as successful product managers without first becoming a product manager. Otherwise, skip ahead.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Userpilot

OCTOBER 26, 2023

To take full advantage of growth opportunities, use product analytics to inform product decisions. Iterate on your pricing strategy to make the product competitive while generating enough revenue to support its growth. Market penetration Market penetration is similar to a marketing growth strategy.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. A snapshot of tools and techniques. How we conducted brand research on our UX studio brand. Takeaways on branding research. An “inclusive” marketing strategy. Do research!

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User Testing Product Research Research Software Data Visualization 73

Userpilot

MARCH 3, 2022

Looking for a product manager CV template? What does a solid product manager’s CV look like? This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job.

Data Visualization 98

Data Visualization Analytic Tools Technical Advisors User Testing 98

DISQO

JULY 5, 2018

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

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User Testing Research Software Market Research Product Research 66

The Product Coalition

OCTOBER 6, 2020

Jared Feldman, Founder & CEO of Canvs At a fireside chat at Meetup HQ in New York City, Jared sat down with Greg Battle , Chief Product Officer at finance intelligence company, Laso to discuss Canvs products, the world of qualitative analytics, and what it takes to build a business dedicated to understanding the power of empathy.

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User Testing Data Visualization Product Research Research Software 145

The Product HQ

FEBRUARY 6, 2023

Need help preparing for your next senior product manager interview? Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. Then you’ve come to the right place. Every question has a purpose.

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User Testing Research Software Feedback Software Data Visualization 52

DISQO

JANUARY 10, 2019

Alpha, the on-demand user insights platform, today announced the findings from its annual Product Management Insights Report , highlighting the powerful role product managers can play in driving digital innovation — if they are supported and freed up to experiment.

Reporting Tools 85

Reporting Tools Data Visualization User Testing Customer Feedback 85

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

JULY 8, 2020

It’s time to stop passively observing your analytics and start engaging your users. Whether you’re a Product Owner, VP, manager, or UX designer building better products is the #1 responsibility that lies in your hands. To make decisions, product-oriented professionals need data, you know that already.

Feedback Software 82

Feedback Software Data Visualization Customer Feedback User Testing 82

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

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User Testing Research Software Customer Feedback Feedback Software 84

The Product Coalition

SEPTEMBER 21, 2020

Part 2 of series on experimentation When should product managers experiment? Running Experiments has become one of the most valuable tools for Product Managers to validate ideas, de-risk releases and measure the impact of their work. 10 guidelines to design high impact experiments. And when are experiments invalid?

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Customer Experience Data Visualization User Testing Product Research 153

Department of Product

OCTOBER 19, 2023

Despite strong engagement, though, the company can’t quite claim to be the most watched streaming service in the US; that title still belongs to YouTube which accounts for 9.0% Meanwhile, if you’re looking to test product ideas but are struggling to recruit participants, a new startup has you covered. Full report on State of AI 2023.

Research Software 52

Research Software Analytic Tools Data Visualization Feedback Software 52

Pragmatic Marketing

DECEMBER 3, 2019

There is a vast breadth of research that can inform product decisions, Sarkar said, outlining a three-pronged process : category-segmentation, longitudinal and life-cycle studies. Longitudinal studies are valuable in understanding the qualitative types of behaviors and emotions over long periods of time.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

There is a vast breadth of research that can inform product decisions, Sarkar said, outlining a three-pronged process : category-segmentation, longitudinal and life-cycle studies. Longitudinal studies are valuable in understanding the qualitative types of behaviors and emotions over long periods of time.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Ronke PM

APRIL 5, 2023

Table of Contents Product and design partnership What does design-driven leadership mean? Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity.

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