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Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. It covers key topics, such as: Defining UX analytics. What is UX analytics?
While “use data to drive decision-making” sounds obvious, there’s a HUGE gap between saying it and doing it well. So, how do you get started with productanalytics ? In this article, we’ll talk about: What productanalytics is and why you need a solid strategy. What is productanalytics?
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.
Most product teams get mobile app analytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analytics platform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data.
A customer expansion strategy is a playbook for increasing the revenue from your existing customers, for example, by selling them additional products and services or encouraging them to upgrade to higher plans. This metric helps SaaS companies track the effectiveness of their expansion efforts.
What is an interactive product demo? An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Why build interactive demos for your SaaS product? This results in faster Aha!
As a product manager, I’ve come across all the common obstacles to creating personas. And what I’ve learned is that, besides getting stakeholder buy-in, you need a solid process to collect high-quality data, organize user segments, and create story-driven personas that are easy to follow. What should a user persona profile include?
Reveal Embedded AnalyticsData-driven companies have a hidden advantage! Theyve consistently outperformed their counterparts, reporting significantly higher metrics across operational efficiency (81% vs. 58%) , revenue growth (77% vs. 61%), and employee satisfaction (68% vs. 39%). How is this possible?
Nearly 60% of mobile teams still rely on self-hosted push tools. They trade short-term savings for long-term pain: no analytics, poor timing control, and zero personalization. This leads to errors like sending a product update notification at 1 AM or showing the wrong message to the wrong user segment. Lets get started.
Its not just the design, features, or marketing. It’s what you do with the behavior data your app collects. And by behavior data, I dont mean installs (thats the easy part). I mean what happens after the download: how users navigate, what features they engage with, and where they drop off.
Tracking the right user metrics helps you precisely identify issues in the product experience rather than feeling lost in a sea of data. Choosing the wrong KPIs can be more damaging than you think – it drains your teams resources, shifts focus away from real problems, and ultimately, disrupts the customer experience.
This is where these 10 key mobile app engagement metrics come in, helping track user behavior and preferences to answer all these questions and boost user activation. What are app engagement metrics? App engagement metrics provide quantitative insights into user interactions with your app. What is app engagement?
Increasing new user activation Boosting feature adoption Improving trial-to-paid conversion How do you currently analyze in-app user behavior? The tools you use determine the depth of your behavioral segmentation capabilities. Basic analytics (e.g., You have the goals, now get the tool that makes it easy.
From Raw Data to Clarity — Cleaning, Sorting, and Synthesising Insights Part 4 (of 5) of the UX Research Playbook series Synthesising qualitative data is similar to reaping the harvest after the diligent effort poured into research — it’s the step where hard work blossoms into meaningful insights. Mural , Miro , etc.)
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Understanding your primary objective helps us see if a product-led approach could be a better fit than traditional sales outreach for your growth strategy. Improving new user activation Increasing feature adoption Boosting free-to-paid conversion How are you currently guiding new users? Guesswork and sales team feedback only go so far.
Looking for the best tools for interactive user guides for your company? An interactive user guide is a set of UI patterns designed to work together and help customers understand how to use your product. All product managers want to delight and engage their customers. Why are interactive user guides important?
However, fragmented tools can’t meet these expectations. They often cause inconsistent interactions and data silos that leave your team guessing and your users frustrated. The answer is a single mobile customer engagement platform that combines onboarding, push notifications, and analytics to improve user engagement.
A solid customer lifecycle strategy starts with a strong onboarding experience. How do you currently drive feature adoption? Driving users to adopt key features is crucial for long-term retention. Userpilot gives you the tools to improve activation, drive adoption, and increase retention without writing any code.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Who would be the best fit for this job?
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Let’s be honest, onboarding in SaaS can feel like navigating a labyrinth. As product managers and onboarding specialists, you’re juggling a million priorities: feature adoption, activation milestones, reducing churn… And crafting the perfect email sequence that guides users to success? That’s okay!
Identifying why users are leaving Proactively engaging at-risk users Measuring churn accurately How do you currently track customer health and predict potential churn? Effective customer churn prediction relies on data. It comes from reducing customer churn and increasing expansion, and treating success as a product function.
The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. How I chose the best customer engagement software My evaluation process combined thorough feature analysis , a careful review of user feedback, and insights from industry reports.
They open your app in a grocery line, during a commute, between meetings, and if it doesn’t provide value right away, theyre gone. Thats why one in four users drops off after just one session, often before they even get to experience the core product. What makes mobile app onboarding different?
In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Youll also see how Userpilots all-in-one localization, onboarding, and analyticsfeatures make the process easier.
Cross-Functional Collaboration: The Product Leader's Hidden Superpower By Erica Wass At a Glance Cross-Functional Collaboration: The Product Leader’s Hidden Superpower Great products aren’t built in silos. Collaboration often breaks down due to misalignment, unclear roles, and disconnected tools.
The Pendo Mobile feature is good at what it intends to do: improve the mobile app experience. But is it really worth it for product management? Plus, when compared to Userpilots mobile features, it seems to provide less value for a higher cost. Great for feature tours and onboarding sequences. Resource center.
Onboarding and activating new users Driving adoption of key features Improving trial-to-paid conversion rates Announcing new features effectively How are you currently trying to solve this? Your current tools and strategies determine the next best step for improving your lifecycle messaging. Manual email campaigns (e.g.,
PLG email campaigns done right can bridge the gap between signup and product adoption. Unlike traditional marketing emails sent to everyone on a schedule, product growth teams create PLG emails responding to what users do inside your product. Every touchpoint pushes users toward actual product adoption. moment fast.
But solving this puzzle varies depending on who you ask: For product teams, it can be challenging to generate expansion revenue directly. For sales teams, its a struggle to close without having relevant data or contacts. In this article, well share insights directly from Charley Longfellow, Head of Sales at Userpilot.
If youre managing a mobile product , I probably dont have to tell you that it is a must to learn how to send push notifications at the right time, with the right message, and to the right users. The best tool should let you target users based on in-app behavior , segment, device type, or even past engagement. Audience targeting.
This is the focal point of our on-demand webinar, Unlocking Expansion: How to Spot the Signals That Customers Are Ready to Grow , featuring Taylor Johnston, Senior Director, Gainsight Advisory Services, Gainsight. Meet your customers where they are to help them discover new use cases or features.
Youll hear the same generic list: improve onboarding, send push notifications, or show in-app messages. Did the user discover a core feature? Contextual onboarding: Show only whats relevant to help users reach value fast. A contextual onboarding process does exactly that. They care about what happens after.
How can you balance functionality with aesthetics, ensuring your app is both intuitive and visually appealing? Whether youre just starting or looking to refine your existing product, this comprehensive guide will provide you with actionable tips and inspiration to overcome common pitfalls.
Security challenges and what to look out for when choosing a session replay tool. Once installed, a session replay tool tracks these DOM modifications and sends the data to its servers for processing and storage. This granular insight makes it easy to understand user needs and enhance their experience.
Onboarding new users effectively. Announcing new features. Increasing feature adoption. Drive adoption of key features. Stop sending generic emails and start sending messages based on what users actually do inside your product. What’s your biggest challenge with user communication? 3 days after signup).
If you expect users to come naturally just because your product is good, youre already at a disadvantage. I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. comparison posts, product lists, reviews, etc.) Finally, your SaaS mobile app is live!
But here’s the problem: instead of seeing these users as valuable sources of insight, we often just try to appease them when they make themselves known. To diagnose and fix user frustration, you need productanalytics that goes beyond surface-level metrics. Are you overlooking user frustration?
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While most of SaaS onboarding happens inside the app, new customers’ first point of contact with your company is usually an onboarding email. Because of that, onboarding emails should be a vital part of your omnichannel onboarding strategy. ClickUp’s long onboarding email. What’s good about it?
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