UX Planet

JANUARY 16, 2024

More importantly, we’ll provide you with the insights to navigate these treacherous waters successfully. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Lack of research skills: Conducting effective research requires specific skills and tools.

Branding 95

Branding User Testing Product Research Data Visualization 95

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Choosing the right tool to work with can make your life easier. What is a product launch? What are their motivations?

Product launches 103

Product launches Product Research Data Visualization Research Software 103

Alchemer Mobile

FEBRUARY 14, 2023

Independent market research says closing the loop is the biggest challenge facing CX and VoC professionals. Alchemer Workflow helps brands visualize and build continually closing feedback loops. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Start designing your strategy by clarifying the business goals. Book the demo!

Research Software 92

Research Software Analytic Tools Feedback Software User Testing 92

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Feedback integration catalyzes continuous improvement, data-driven decisions, and the creation of exceptional user experiences. Satisfaction Scale 2.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Imaginary Cloud - Design

AUGUST 19, 2021

Creating useful, usable, and craved products and services that respond to human needs is the basis of Design Research. Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. What is Design Research? Design Research steps. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

MARCH 25, 2024

Differentiation and positioning strategies help you use untapped market opportunities and stand out from the competition, while robust documentation and reporting processes are important for business sustainability and transferability. You can estimate it based on market research. The problem?

Feedback Software 98

Feedback Software Analytic Tools Research Software Data Visualization 98

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 94

Product Research User Testing Customer Feedback Research Software 94

UX Studio

JUNE 30, 2023

With the increasing competition in the online space, businesses need to ensure their website not only looks visually appealing but also provides a user-friendly experience. We gathered all the insights you need to decide which agency is the best fit for your business. UI/UX design: This is our all-in-one service.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

SEPTEMBER 14, 2023

Product marketing, on the other hand, promotes the product to the outside world. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit. What are the responsibilities of a product marketing manager? Funnel analysis in Userpilot.

Product Research 91

Product Research User Testing Research Software Feedback Software 91

Roman Pichler

AUGUST 11, 2020

While I wrote the article for people who work with the product vision board, I hope that it will also be useful for readers who use another product strategy tool like the value proposition canvas or the lean canvas. Carry out qualitative market research like direct observation and problem interviews.

Vision 300

Vision User Testing Research Software Product Research 300

Userpilot

JUNE 20, 2023

We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Look at how they price and market their product.

User Testing 91

User Testing Product Research Feedback Software Customer Feedback 91

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Once the product is out, use product analytics to track your success metrics. To evaluate your in-app messages, use flow analytics. What methods could you use for market research?

Product launches 93

Product launches User Testing Product Research Analytic Tools 93

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. set meaningful goals.

Feedback Software 72

Feedback Software Analytic Tools Research Software User Testing 72

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Cohesive Data Types and Data Ranges.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Userpilot

JANUARY 23, 2024

As for creating a brand positioning strategy, there are some steps you need to follow: Identify your target market and create a detailed customer persona. Conduct deep market research through surveys and interviews to understand customer preferences and market trends. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Pragmatic Marketing

DECEMBER 3, 2019

.” Sarkar pointed out that Zynga’s size (about 1,800 employees) helps product marketing research efforts, but there are less extensive methods smaller companies can use. ” That research could be meaningless data if PMMs fail to get involved early in development and influence the overall vision for a product.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

.” Sarkar pointed out that Zynga’s size (about 1,800 employees) helps product marketing research efforts, but there are less extensive methods smaller companies can use. ” That research could be meaningless data if PMMs fail to get involved early in development and influence the overall vision for a product.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Userpilot

JULY 17, 2023

In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. Some companies prefer to organize their teams around product managers with specialist skills , like growth or data analysis. Has clearly defined roles and reporting lines.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Product Research 90

Usersnap

NOVEMBER 10, 2023

Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy. Our former product manager shared a bunch of Powerpoint templates with us and we loved the flexibility and versatility the tool provided.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

PMLesson's Ace the PM Interview

JULY 22, 2020

To do so, they interact with software engineers and data scientists on a daily basis. However, PMs are not hired to write code or conduct data science work. Product managers clarify requirements and provide insights to market trends. PMs build and manage technical products.

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. Source: 2020 State of Product Marketing report. Advertising.

Product Research 90

Product Research Feedback Software Research Software Product Marketing 90

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Cohesive Data Types and Data Ranges.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Usersnap

SEPTEMBER 12, 2023

In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. We hope to inspire you to be more hands-on and persistent in pricing research and experiments. What is pricing research? What is pricing research?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.

Product Research 92

Product Research User Testing Feedback Software Research Software 92

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Here’s are some of the things you should analyse: Business data and insights. Customer and market insights. Preparing for the C-Suite. Process and practices.

User Testing 210

User Testing Product Research Customer Feedback Customer Experience 210

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Create a targeted go-to-market strategy for your launch plan. Thankfully, you can get all the data you need by speaking to your existing customers or those of your competition. Sample user persona.

Product launches 91

Product launches User Testing Product Research ChatGPT 91

Userpilot

DECEMBER 9, 2021

Product positioning is a process that aims at determining how the service or product is situated on the market and why it is superior to those of your competitors. There are a number of ways to look at it but in most situations, market research is the first step. Userpilot analytics page. Identify your competition.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Guy

AUGUST 13, 2020

Being a product manager in a B2B service company, the question was particularly difficult to answer. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . It is a good tool to have and can be used over and over again. .

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? How do you identify and interpret key data points to achieve product-market fit? That's why I never rely on market research.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Without this knowledge, you could end up sinking hundreds, thousands — or even millions of dollars into a product or service that no one actually wants (looking at you, Google Glass ). Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. A snapshot of tools and techniques. How we conducted brand research on our UX studio brand. Takeaways on branding research. An “inclusive” marketing strategy. Do research!

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Userpilot

NOVEMBER 2, 2022

To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas. Improve customer service to boost overall product value. Customers expect a timely, personalized customer service experience. Social proof is a powerful selling tool.

Feedback Software 94

Feedback Software Research Software User Testing Product Research 94

Userpilot

AUGUST 26, 2021

SaaS product management refers to software-as-a-service and is cloud-based software that is accessible from any device with an internet connection and web browser. With SaaS product management, the product owner can track product analytics to see how customers are using an app and optimize the experience based on user data.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

NOVEMBER 14, 2022

What tools do you have at your disposal? Thanks to its myriad of templates, you can easily create all the visual aids your team may need like roadmaps or opportunity solutions trees. Userpilot allows you to leverage product usage analytics and in-app onboarding flows to drive product adoption. Move on to customer research.

Product Research 97

Product Research User Testing Research Software Onboarding KPIs 97

Pragmatic Marketing

APRIL 27, 2020

iHUT traces its origins to the development and growth of CPG industries in the United States in the late 1800s and early 1900s, through to the formation of the first corporate marketing research departments in the 1920s and 1930s. Predict consumer acceptance of new products. Identical data preparation and tabulation methods.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

iHUT traces its origins to the development and growth of CPG industries in the United States in the late 1800s and early 1900s, through to the formation of the first corporate marketing research departments in the 1920s and 1930s. Predict consumer acceptance of new products. Identical data preparation and tabulation methods.

User Testing 91

User Testing Product Research Customer Experience Testing 91