Intercom, Inc.

FEBRUARY 9, 2021

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Understand how customer expectations are changing.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Userpilot

JUNE 12, 2024

Here are five best practices that will get you there: Merge product marketing strategies with customer insights : Use tools to collect user feedback and incorporate it into marketing plans. This allows you to make data-driven decisions. Focusing on the most crucial areas also saves time.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

APRIL 15, 2024

Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points. Better customer support. Increased retention.

User Friction 105

User Friction Customer Communications Analytic Tools Feedback Software 105

Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Intercom, Inc.

AUGUST 17, 2021

For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

UX Planet

JANUARY 16, 2024

It illuminates your target audience, their pain points, and desires. This belief makes you disregard market research because you feel you already know everything customers want. Define your target audience: Understand your client’s pain points, desires, demographics, and behaviors. It’s a worthwhile investment.

Branding 94

Branding User Testing Product Research Data Visualization 94

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Want to see how? Book the demo!

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors. As companies scale, they often cannot satisfy customer needs equally well. A roadmap example.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Userpilot

APRIL 19, 2024

Ever wondered how likely your customers are to recommend your business? This measurement is more than a statistic—it’s a mirror reflecting your customer’s loyalty and the health of your customer relations. Leveraging customer feedback received via this method paves the way for SaaS companies to strengthen bonds with clients.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Userpilot

OCTOBER 31, 2022

But what about the customer on the opposite end? Negative personas accurately portray the users least likely to find value in your product. So it differs from personas which are mostly product users. A negative persona helps you improve customer fit by revealing customer profiles that lower your retention rate.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Userpilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. You will have data sets for analyzing your churn/retention history, which will better position you to make intelligent business decisions. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

Userpilot

OCTOBER 31, 2023

Taking users through your product or service using an onboarding call is a pretty standard part of the customer onboarding process. Automated, in-app onboarding can also form part of a successful customer onboarding process (if you have the right tool for the job). Providing your users with the shortest possible path to value.

Feedback Software 105

Feedback Software Customer Experience User Testing Customer Feedback 105

Userpilot

JANUARY 16, 2024

TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.), Use ChatGPT to understand the motivations, goals, and frustrations of your users. Please put data in a tabular format.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. What is CAC payback?

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals.

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. There are also governance and ethical concerns, like data privacy or AI bias. This includes the SaaS industry too. How to implement AI to build better products.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Reporting Tools 96

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Userpilot

APRIL 22, 2024

It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels. Increase user retention. Review feature usage data. This guides your feature ideation process and ensures you prioritize features based on their ability to meet user needs. Power features.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Weak Development Team 105

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit. it’s a hypothesis.

User Testing 138

User Testing Product Research Product Marketing Customer Experience 138

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 98

Customer Experience User Testing Data Visualization Feedback Software 98

Amplitude

FEBRUARY 1, 2021

A product launch strategy must include clear choices you are making regarding your target market, your value propositions, sales motions, pricing & packaging, customer success plans and org readiness. Or is it to delight existing customers? You can pull behavioral data for these purposes from your alpha and beta testing rounds.

Product launches 111

Product launches Strategy User Testing Product Research 111

Intercom, Inc.

OCTOBER 22, 2020

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. times more revenue than their competitors.

Data Visualization 218

Data Visualization Reporting Tools Customer Experience Customer Feedback 218

Userpilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. Let's get right into it! What is marketing funnel analysis?

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

MARCH 29, 2022

Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does. This end-user-focused model leverages and enhances the capabilities of the product to convert users into customers.

Feedback Software 98

Feedback Software Onboarding KPIs User Testing Strategy 98

Userpilot

JUNE 20, 2023

In Step 4, you seek customer insights and run experiments to assess user interest. Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. Once you launch the MVP, you can use product usage data and customer feedback to inform further iterations.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

OCTOBER 13, 2022

In fact, the only differentiator you can use to stand out from competing parity products is price. Points of parity are these product characteristics that your product needs to match the functionality of a competing product. Building features that your user asks for may be necessary to stay competitive.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

MARCH 27, 2023

TL;DR Product analytics is the process of collecting and analyzing usage data to get an objective and unbiased picture of user behavior in-app. Marketing analytics focuses on tracking the performance of marketing campaigns, while product analytics is interested in product engagement and user behavior inside the product.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Brainstorm ideas on how to solve customer problems in an innovative way and validate them. How can you gather such insights?

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Thankfully, you can get all the data you need by speaking to your existing customers or those of your competition.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

UX Studio

MAY 30, 2023

Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty. Know your audience First of all, don’t underestimate the power of user research to understand your audience. What are their pain points? Notion has an entire page dedicated to customer stories.

UX 97

UX Reporting Tools Research Software Data Visualization 97

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Usersnap

JANUARY 16, 2020

In conversations with numerous product managers, we’ve learned that the biggest pains of managing customer feedback are categorizing the feedback and getting an overview of all the gathered insights. Why 84% of Product Managers employ Customer Feedback in Development Process. How to prioritize customer feedback meaningfully?

User Testing 74

User Testing Customer Feedback Feedback Software Customer Experience 74

Business of Software Conference

JUNE 1, 2023

In today’s highly competitive landscape, providing exceptional customer experiences has become a key differentiator. It is no longer enough to simply offer a great product or service; customers now expect a memorable journey from start to finish.

Feedback Software 40

Feedback Software Customer Experience User Friction User Testing 40