The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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Userpilot

JANUARY 10, 2024

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research.

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Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

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Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

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Userpilot

OCTOBER 17, 2023

That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from. TL;DR Customer insights are deep interpretations of customer’s actions, preferences, and needs based on data like purchase history, social media interactions, customer surveys , etc.

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Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

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Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.

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Userpilot

MAY 30, 2024

In the dynamic world of SaaS, creating a robust product feedback loop is essential for continuous improvement. Userpilot enables you to collect feedback with user surveys, analyze and act on data, and communicate with users. to collect user behavior data. Incorporate feedback into your product strategy. Book a demo to learn how.

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Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment. However, customer insights can help your teams understand all aspects of your B2B partners.

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The Product Coalition

MAY 6, 2020

Are you still thinking over whom you can trust and depute implementing your big app idea? To help you make a better-informed decision about your future technology partner, we’ve conducted market and industry research in order to define the best cross-platform app development companies. You might wonder?—?why

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Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Decide which new feature to work on by using in-app surveys with open-ended questions.

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ProductPlan

APRIL 25, 2024

Instead of a traditional B2B software or physical piece of hardware, their products are programs, IT services , university websites (internal and external), or even actual curricula, to name a few. Generative AI is one such technology that is rapidly changing how students, teachers, and administrators interact with systems on campus.

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Userpilot

MARCH 4, 2021

Are you looking for customer feedback software for your SaaS business? We’ve compiled this list of the best customer feedback tools and sorted them by the key business criteria you’ll need to consider when making your decision. What is Customer Feedback Software? Why is Having Customer Feedback Software Important?

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The Product HQ

JUNE 1, 2024

Interested in learning what the essential data product manager skills are? In the early 2000s, companies faced the problem of working with data at scale. Data was becoming necessary for their product roadmap, executive-level decisions, and information on their paid marketing campaigns.

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The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

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Userpilot

OCTOBER 29, 2023

WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. One way to determine the willingness to pay is through market and competitor research. The metric is also used to predict customer churn.

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Userpilot

SEPTEMBER 15, 2022

Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value. Customer data.

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Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?

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Usersnap

JANUARY 26, 2022

Building, designing, and improving a SaaS product is a beautiful, never-ending journey. What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. The Ultimate In-App Feedback Strategy ?? Don’t you agree?

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Alchemer Mobile

MAY 31, 2024

Knowing how mobile customers feel about your app helps you gain insights that boost engagement, retention, and revenue growth. Below are the keys to gauging, analyzing, and leveraging sentiment data to fully unlock its value. App reviews provide you with feedback and insight; they also serve as a marketing promotion tool.

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?

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Userpilot

NOVEMBER 20, 2023

TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. In-app survey created in Userpilot.

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. First, you need to research your audience and the available framework options.

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Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. In-app strategies for converting free or trial users to paying customers. To get quicker results, you’ll need to leverage paid marketing. This article shows you how.

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Userpilot

JUNE 12, 2023

We’ll also show you tools that will simplify everything. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys?

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Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers.

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Userpilot

NOVEMBER 30, 2023

Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are examples of market gaps?

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Userpilot

MAY 14, 2023

The best solution is to ask them directly. You can use surveys like CSAT , CES , and NPS surveys are used to collect customer feedback from each user segment in-app. Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions.

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The Product HQ

JUNE 1, 2024

Data science product management can be a rewarding yet complex career path. As a data science product manager, each new product you oversee will be different. Data science product management is a challenging field, and you’ll need a select set of skills to face up to it. To learn more via video, watch below.

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Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights. What is sentiment analysis? Why should you perform sentiment analysis?

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The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. What is marketing data?

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Userpilot

MAY 30, 2022

Let’s jump in to see what needs-based segmentation is all about and how you can collect data for that to increase the growth of your business. Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. What is needs-based segmentation?

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Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Start building your localization strategy by identifying the right market.

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The Product Coalition

JANUARY 26, 2024

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold. There is only the real world.

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The Product Coalition

APRIL 7, 2021

Are you searching for the tech and design partner you can trust while building your mobile app together? As a consequence of this, the mobile app development industry is on the rise now. Probably, you look for a research-based recommendation of a reliable app development service provider too.

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Alchemer Mobile

AUGUST 28, 2023

Key leadership addition positions Alchemer to continue impressive organic and acquisition momentum. LOUISVILLE, COLORADO, August 29, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – today announced the hiring of Brandon Hodges as Chief Revenue Officer (CRO).

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