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14 NPS Survey Best Practices For SaaS: How to Leverage NPS Surveys

Userpilot

Is there such a thing as NPS survey best practices? There’s much more to NPS than sending users a customer feedback survey. In this article, I’ll briefly go over what Net Promoter Score (NPS) survey is and how to calculate it. Scores between 0 and 6 are detractors—people least likely to recommend your product.

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15 Best NPS Feedback Software to Measure Customer Loyalty

Userpilot

Let’s look at what some of these NPS survey tools are and their pros and cons so you can find the best fit for your company. TL;DR Net Promoter Score (NPS) is a single-survey question that asks users about the likelihood of recommending your product or service to others.

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Funnel Marketing: Definition and Strategies That Work for SaaS

Userpilot

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? TL;DR Think of a marketing funnel as a dynamic blueprint mapping out how prospective customers navigate from product discovery to conversion. Book a demo to see how we can help! The beauty of marketing funnels is their flexibility.

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Customer Onboarding Process: Steps, Best Practices & Templates

Userpilot

The customer onboarding process is essential for product success. TL;DR Customer onboarding helps new users understand and engage with a SaaS product effectively. It lets them realize product value and drives product adoption. Run A/B tests to find the best-performing onboarding flows. Book the demo to learn more!

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Customer-Led Growth: What Is It and How To Implement a Customer-Led Strategy in SaaS?

Userpilot

Close the feedback loop through personalized announcements after product changes. In customer-led organizations, the customer’s feedback on the product experience is always the top priority. It is critical for companies to pay attention to customer feedback so that they know their opinions matter.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Messaging: Ignore at your peril. You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach.

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SaaS Email Marketing: 12 Strategies for Successful Campaigns

Userpilot

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user. A/B testing your landing pages, email subject lines, and CTAs will help you fine-tune the messaging.