Remove Demo Remove Handbook Remove Systems Review Remove Weak Development Team
article thumbnail

446: Winning at new products – with Bob Cooper, PhD

Product Innovation Educators

Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy. Build something really fast and demo it to the customer to get instant feedback. Show the customer something in the first three weeks of development and repeat every four weeks.

article thumbnail

5 Business ‘Rules’ Worth Breaking

Business of Software Conference

You set the rules and write the handbook. What this means is, if you’re Adobe, you don’t have a choice but to buy a code review tool from us. For Cohen and Smart Bear, solving simple problems was a bad strategy. I need to defer”, that’s the moment where you start making bad decisions or taking bad advice’, he insists.

article thumbnail

Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

Userpilot

Given how much time and money you’re spending developing new product features, it would be a great shame to have nobody want to use them. Many SaaS products have complex internal systems which are not immediately intuitive to use for new employees. Paying a team of salaried support staff gets expensive quickly.