446: Winning at new products – with Bob Cooper, PhD
Product Innovation Educators
JULY 17, 2023
Build something really fast and demo it to the customer to get instant feedback. Demo to management too because you need their buy-in and support. [13:07] When you do a portfolio review and re-rank all the projects, you find out that a few of them that look shiny and bright at the beginning are not quite so shiny and bright over time.
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