The Secret PM Handbook
MARCH 28, 2018
Your Problem Should Be Really Bad. You’re not going go to Club, your team isn’t going to make quota. In fact, if you’re in a “sales is not growing” situation, there are a lot of bad potential outcomes if it continues. The key here is to think about the outcomes if this bad situation continues to exist.
Product Innovation Educators
JULY 17, 2023
Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy. Build something really fast and demo it to the customer to get instant feedback. Show the customer something in the first three weeks of development and repeat every four weeks.
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Userpilot
NOVEMBER 3, 2022
Results in higher team productivity. It’s a great way to save time for your HR team while ensuring new employees don’t get stranded. Company and team structure. Your next instinct might be to hire more people on the support team, but that’s costly, and it doesn’t always solve the problem. It empowers users.
The Secret PM Handbook
MARCH 9, 2018
After all, a known bad (the current situation) is sometimes better than an unknown bad (a new application that doesn’t work). Likewise, showing the prospect a demo of your product that shows how it addresses their specific needs is great for reducing perceived risk. Sometimes they try to implement a solution themselves.
Business of Software Conference
DECEMBER 14, 2023
You set the rules and write the handbook. For Cohen and Smart Bear, solving simple problems was a bad strategy. We tend to have certain ideas about the characteristics of developers and salespeople, and those characteristics tend to be quite different. Besides, why am I doing demos all day long? This is liberating.
Userpilot
MARCH 18, 2021
But how the marketing team decides to tell your story will determine who it connects with. vs. The Product Growth Tool for Product Teams. If you’re a mid market company with a product team you’d probably go for ‘the Product Growth Tool for Product Teams’. Their job is to sell prospects on the vision of your company.
Userpilot
JULY 13, 2021
Given how much time and money you’re spending developing new product features, it would be a great shame to have nobody want to use them. This is more effective than an employee handbook since humans tend to retain more information when they actively participate in something, as opposed to passive reading. Speed is of the essence here.
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