Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 99

Feedback Software Research Software Product Marketing Marketing 99

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 87

Product Marketing Onboarding KPIs User Testing Marketing 87

Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Create data-driven product roadmaps. Onboarding process funnel. Identify friction areas.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Reporting Tools 94

Userpilot

MAY 7, 2024

Using no-code tools for product managers allows you to build, iterate, and deploy software products without any coding knowledge. But what is the best tech stack for product management? Let’s review the top five no-code tools tailored for product teams, including their key features and usage in product management.

Analytic Tools 59

Analytic Tools Data Visualization Feedback Software Software Review 59

Product Talk

FEBRUARY 28, 2024

That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. In her former role as Director of Product at Going (formerly known as Scott’s Cheap Flights), Kelsey was tasked with running a pilot product trio. Do you have a Product in Practice story you’d like to share?

Product Research 237

Product Research Onboarding KPIs Feedback Software User Testing 237

Userpilot

MARCH 14, 2024

This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. Key metrics you should be measuring. You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. User effort score.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Customer Experience 94

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

Analytic Tools 75

Analytic Tools Feedback Software Research Software Customer Experience 75

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 75

Research Software Data Visualization User Testing Marketing 75

Userpilot

MARCH 8, 2022

What is user analytics, and how can it help you drive product growth ? This allows you to see what different segments of your customers are doing in your product and why they behave that way. With smart strategies and the right user analytics tools, you can leverage user analytics to improve SaaS metrics and unlock growth.

Analytic Tools 94

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 94

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 85

Product Research Feedback Software Research Software Product Marketing 85

Userpilot

SEPTEMBER 16, 2021

Looking for the right SaaS product management metrics that offer valuable product growth insights ? Defining and tracking key metrics is an integral part of the product management process. In this article you’ll learn about: Ways to measure SaaS products. Activation metrics you can track: activation rate.

Onboarding KPIs 93

Onboarding KPIs Feedback Software Analytic Tools Customer Feedback 93

Userpilot

AUGUST 16, 2023

A user retention playbook will keep your customers happy and continue using your product for longer. You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. When developing your product , address app performance issues to improve user retention.

User Testing 97

User Testing Customer Experience Customer Feedback Analytic Tools 97

Userpilot

JANUARY 14, 2023

What is product success? What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? Successful SaaS products satisfy user needs and realize organizational business goals. Book the demo! Are you ready to dive in?

Feedback Software 93

Feedback Software Research Software Product Research User Testing 93

Userpilot

NOVEMBER 14, 2022

What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Why is it important?

Product Research 95

Product Research User Testing Research Software Onboarding KPIs 95

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! In structure by metrics, different teams work to improve different KPIs.

Analytic Tools 84

Analytic Tools Feedback Software Research Software Product Research 84

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 97

Userpilot

OCTOBER 15, 2023

Conversion rate is one of the most important metrics to track in SaaS, and that’s why conversion rate optimization is an essential focus for growth in any business. Let’s look at the most essential metrics and tactics you can utilize to improve them. Four SaaS conversion rates are significant to focus on.

Analytic Tools 95

Analytic Tools Data Visualization Onboarding KPIs Reporting Tools 95

Userpilot

AUGUST 21, 2021

Wondering why your shiny new features are not getting enough user engagement? After spending months building a new feature, it is such a bummer to see users not adopting it as much as you thought they would. A product is only as good as its features. This is once they are engaged with the core features.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs Product Research 98

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Goals are the specific UX objectives the product aspires to achieve, for example, improving usability. Goals are the specific UX objectives the product aspires to achieve, for example, improving usability. Book the demo!

Research Software 86

Research Software Analytic Tools Feedback Software User Testing 86

Userpilot

MARCH 22, 2022

Are you running product experiments continuously? Great products are built on experimentation–evaluating ideas and making decisions based on product growth insights data , not just what you think is an amazing idea (even if it is). Product experiments allow you to evaluate the impact and prioritize product changes and roadmap.

Onboarding KPIs 88

Onboarding KPIs Customer Experience Product Research User Testing 88

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Research Software 94

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 94

User Testing Feedback Software Research Software Product Research 94

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Launch your product.

Product launches 85

Product launches User Testing Product Research ChatGPT 85

Userpilot

SEPTEMBER 15, 2021

Looking for the right SaaS product management metrics that offer valuable product growth insights ? Defining and tracking key metrics is an integral part of the product management process. In this article you’ll learn about: Ways to measure SaaS products. Activation metrics you can track: activation rate.

Onboarding KPIs 52

Onboarding KPIs Feedback Software Analytic Tools Customer Feedback 52

Userpilot

OCTOBER 15, 2023

Trend analysis reports help you make data-driven decisions that boost SaaS performance metrics such as user activation, product stickiness, and retention. TL;DR Trend analysis is the process of tracking and analyzing changes in key metrics over time. This article helps answer core trend analysis questions. Let’s learn how.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Reporting Tools 93

Userpilot

JUNE 6, 2023

Product data analytics and product management are inseparable. Instead of relying on their hunches and anecdotal evidence, product teams should leverage data to make informed decisions. Our ultimate guide to product data analytics explores: The most relevant metrics teams should track.

Data Visualization 63

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 63

Userpilot

OCTOBER 26, 2022

When do you need it and how does it help product managers build better products? Impact mapping is a collaborative strategic planning technique used by product managers, product owners , and senior technical leadership, who work mostly in Agile software delivery. Book the demo ! What’s impact mapping?

Onboarding KPIs 94

Onboarding KPIs Customer Experience Product Research User Testing 94

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? Consumer touchpoints help to evaluate the degree of customer satisfaction and timely spot friction points (product bugs, lousy customer experience, poor UX, etc.). Group customer touchpoints by using the Pirate metrics framework. In short — AARRR.

Analytic Tools 94

Analytic Tools Feedback Software User Testing Customer Experience 94

Userpilot

OCTOBER 18, 2022

How can user analysis help you drive product growth and reduce churn? Unmet customers’ needs to inform your product roadmap. User analysis shows how users experience the product, what they like, and why they churn. Learn which features customers use the most and what features they might need.

Customer Feedback 93

Customer Feedback Data Visualization User Testing Analytic Tools 93

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 87

Customer Experience Analytic Tools User Testing Customer Feedback 87

Userpilot

JULY 27, 2021

NPS score helps you identify valuable insights into: Features that users find valuable, so you can improve your product adoption. How your product is serving your users’ needs. NPS (which stands for Net Promoter Score) is a survey based on a 0-10 scale to measure customer loyalty with a product or service.

Feedback Software 98

Feedback Software Analytic Tools Product Research Onboarding KPIs 98

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 92

Feedback Software Onboarding KPIs User Testing Strategy 92

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Our favorite product management blogs.

Blog 94

Blog Analytic Tools Research Software Feedback Software 94

Gainsight

APRIL 30, 2019

As a product manager, metrics affect every move you make. Today’s Product teams are under increasing pressure to deliver outstanding products and exceptional user experiences. Three new market dynamics have contributed to the evolution of our product expectations: Subscription models. READ THE GUIDE.

Onboarding KPIs 65

Onboarding KPIs Analytic Tools Feedback Software Customer Experience 65

Bain Public

JANUARY 11, 2022

Let’s face it, most organizations have poor habits around roadmap completion — this is why getting leadership (or stakeholders) to develop consistent, stable and familiar routines reinforced through repetition and communication is valuable. Saying no isn’t always easy, but it plays a big part in contributing to a healthy product culture.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52