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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. In her former role as Director of Product at Going (formerly known as Scott’s Cheap Flights), Kelsey was tasked with running a pilot product trio. Do you have a Product in Practice story you’d like to share?

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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. Book a demo to learn how it can help your business.

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Product Tours Guide for SaaS Companies: Types, Best Practices, and Tools

Userpilot

Product tours are very common in SaaS products. However, not all product tours are created equal: many companies fail to realize their full potential. Worry not, though, as our in-depth guide explores the best practices for designing this popular type of onboarding experience. Book the demo to find out more!

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

Goals are the specific UX objectives the product aspires to achieve, for example, improving usability. To make the vision actionable, break it down into specific objectives and select corresponding success metrics. Book the demo! A UX strategy is a plan that guides product design and development. What is a UX strategy?

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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers. Chats and posts have many different use cases such as asking customers if they need help, announcing product updates, welcoming visitors, or onboarding new users.

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16 Product Retention Strategies Every Product Manager Implement

Userpilot

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? When it comes to early-stage customer retention strategies, you have several ideas to try out: Personalizing the onboarding experience to shorten time to value. Then you are in the right place! What is customer retention?

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Feature Adoption and How it Drives Growth

The Product Coalition

Mobile apps are always launching new and exciting features to their users. Maybe the features were requested by the users, or enhance the product experience or add functionality seen in rival products. There could be multiple reasons for the launch of new features. Why is feature adoption important?