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Engagement Benchmarks for Travel App Success

Alchemer Mobile

version releases, feature releases, and more? It could be the driving force in making data-driven product roadmap decisions and having a comprehensive view of customer sentiment. Metrics of success look different across industries based on differences in customer engagement opportunities and goals. Invest in two-way messaging.

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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. In her former role as Director of Product at Going (formerly known as Scott’s Cheap Flights), Kelsey was tasked with running a pilot product trio. Do you have a Product in Practice story you’d like to share?

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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?

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Product Tours Guide for SaaS Companies: Types, Best Practices, and Tools

Userpilot

Product tours are very common in SaaS products. However, not all product tours are created equal: many companies fail to realize their full potential. Worry not, though, as our in-depth guide explores the best practices for designing this popular type of onboarding experience. Ready to dive in? Ready to dive in?

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Fix My Churn’s Val Geisler on how to supercharge your email onboarding

Intercom, Inc.

On this week’s show, we catch up with email marketing strategist, Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase. Think about onboarding like you’re hosting a dinner party. That’s what I went to school for.

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16 Product Retention Strategies Every Product Manager Implement

Userpilot

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? When it comes to early-stage customer retention strategies, you have several ideas to try out: Personalizing the onboarding experience to shorten time to value. Then you are in the right place! What is customer retention?

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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers. Chats and posts have many different use cases such as asking customers if they need help, announcing product updates, welcoming visitors, or onboarding new users.