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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

The data used throughout this post is from anonymized, US-based Apptentive customers’ iOS apps. Almost all of our customers’ apps have experienced a significant change in their DAU due to COVID-19. Travel & Hospitality. With less people traveling and making plans, there’s less demand for these services.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

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Average Customer Retention Rate By Industry & How to Improve Your SaaS Retention Rate

Userpilot

Understanding the average customer retention rate for your industry is critical to determining the health of your business. It tells you whether your customer retention rate is too low or just good enough. If customers are the lifeblood of any business, then customer retention is the glue that holds it all together.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

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Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

Lenny Rachitsky

Crossing the chasm requires selling to “pragmatist customers” who, unlike early adopters, will not buy on the basis of a vision. Create a compelling reason to buy by addressing a critical problem or pain point for customers.

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Engaging Stakeholders with Opportunity Solution Trees: 3 Tactics to Try

Product Talk

Co-create with customers. The executive team had some hypotheses about which North American customers would want this product and why. After interviewing 20 customers , we uncovered new value proposition opportunities (highlighted in green) and invalidated a couple of original hypotheses (highlighted in red). Tweet This.

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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. From advanced analytics to custom surveys, Userpilot helps you collect and understand product data. Book a demo to learn how it can help your business. What is product analytics?