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Whether you’re planning six months ahead or sitting in discussions right now, here’s the process I’ve developed through trial and error with clients over 15 years. Start demonstrating how you’ll solve their specific problems for the company/team. And how can I best show up for [name other team member(s)]?
I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” I’ve struggled to find many examples detailing how to bond product and sales teams ( Antonia Bozhkova offers a good perspective ). Your teams will realign and strengthen their partnership as they see the product through each other’s eyes.
A few years ago, I was the acting product manager at a startup, developing an enterprise software product. Building the product was hard: it was taking longer to develop than everyone expected (of course). I heard requests from customers, domain experts, consultants, our developmentteam, and internal stakeholders.
Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I help source and complete deals, and I perform duediligence on deals.
Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I help source and complete deals, and I perform duediligence on deals.
Where are product teams getting their feature ideas? Most concerningly, 19% of respondents reported that their top source of ideas comes from senior management, who are often disconnected from both customers and the product development process. Why do product teams become feature factories?
I was excited to see the wide array of enterprise-class customers like IBM, Intuit, and many more of the world’s best-known brands. I was impressed with the vision our CRO, Matt Heinz, and executive leadership outlined to assemble a world-class sales organization. This is a team full of outstanding sales and technical sales athletes.
Some will delight and engage the executive team by taking a high-level approach and focusing on goals and strategy. Others dive into the specifics and make engineering teams happy since they’re so detailed. Roadmaps for established, enterprise-grade products differ significantly from one for a startup. Match your maturity.
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