The Product Coalition
MARCH 15, 2021
I wrote a variation of this for the various product teams at Whispir recently and then as fate would have it, a CEO I know reached out to me on LinkedIn asking the same thing?—?so with very little effort but a huge amount of diligence and thought, and you can do it in 15 minutes if you have access to all the research already.
The Product Bistro
JANUARY 25, 2021
This was the artifact the began the process of developing a new product, or a variant of a product. A recent project, a complete re-do of one of our flagship products was needed. Without going into details, it sparked a pretty thorough reëvaluation of the whole stack product. Oh, and the MRD I wrote for this?
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Userpilot
OCTOBER 6, 2023
In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Review stage (BoFu). What is a B2B marketing funnel? But how can you use it?
The Product Coalition
MARCH 29, 2018
I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” Where do your teams agree on low scores?
Usersnap
MARCH 19, 2019
Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?
ProductPlan
JULY 11, 2019
Product teams must not only create an amazing product, they also need to set the stage for the product getting the awareness it requires for trial and user adoption. If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market.
Bryce York
NOVEMBER 27, 2016
Sean also popularized the term product/market fit and coined the term growth hacking. The days of traditional interruption marketing are dead. Universities mightn’t have noticed, but marketing success isn’t measured by impressions and exposure anymore. Ruthless focus is an essential ingredient here.
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