PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

AUGUST 23, 2023

The recommended certifications for developing professional skills and improving hiring chances are Google Analytics Individual Qualification, Tableau Desktop Specialist, and Microsoft Certified: Data Analyst Associate. The product analyst role has evolved to encompass the elements of market research, data analysis, and product management.

Data Visualization 93

Data Visualization Reporting Tools Analytic Tools Research Software 93

Userpilot

AUGUST 29, 2023

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. What is product management? Drives product success.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 87

Research Software Data Visualization User Testing Marketing 87

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. They lead a team that consists of developers and designers. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

Analytic Tools 94

Analytic Tools Feedback Software Research Software Product Research 94

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

Product Strategy 110

Product Strategy Research Software Strategy User Testing 110

Product Innovation Educators

JANUARY 13, 2020

Listen to understand the basic definition of marketing, marketing roles that may have resources useful to product managers, and how product managers can make better use of marketing resources. Summary of some concepts discussed for product managers. [0:38] Resource number one is market research.

User Testing 85

User Testing Product Research Marketing Research Software 85

Userpilot

NOVEMBER 21, 2022

The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. They develop and oversee the implementation of product launch plans. Whether you need a product launch manager or not depends on the size of your organization. Ready to dive in?

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

The Product Coalition

MAY 15, 2019

Scrum came about even earlier than the agile manifesto almost a whole decade to be exact (although you can traces origins earlier back to 1986 with the article The New New Product Development Game ). Credit: DataKitchen Since its inception, Scrum and the Product Owner role has become widely adopted.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Ronke PM

OCTOBER 5, 2023

These exceptional products reside within the recesses of our memory banks, forging a profound connection with our hearts and souls. A Day In The Life Of Your Customer Another customer-facing activity product leaders should make use of is the "A Day in the Life of Your Customer” series, which can be done monthly.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

The Basics of Product Management

JUNE 30, 2020

Ideally, each strategy should be used, depending on which stage the product is in the product life cycle. But, effective leadership skills need to be used to overcome and manage such resistance. Dogfooding is generally the first step in every product feedback process. Market Research. Dogfooding.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Bain Public

APRIL 28, 2020

What’s the difference between market sensing and market research, you ask? Market research focuses more on the company perspective, whereas market sensing targets the customer perspective. It’s a tool for developing an organization and responding to market dynamics. CB Insights.

User Testing 52

User Testing Marketing Customer Feedback Data Visualization 52

Userpilot

JULY 8, 2021

Best product manager courses for beginner PMs in 2021. Best product manager courses for mid-career PMs in 2021. Best product manager courses for advanced/pro PMs in 2021. Product management guides the development of a product at the intersection of technology, UX, and business. What is product management?

User Testing 70

User Testing Research Software Analytic Tools Feedback Software 70

Product Innovation Educators

DECEMBER 12, 2022

10:49] What are the challenges that leaders face in getting other senior leadership in the organization aligned around feature prioritization? I’ve developed the TIPS Framework to classify stakeholders into four categories: Team—people who are working on the product day-to-day. That’s a mistake. We segment customers.

Product Research 83

Product Research Workshop User Testing Management 83

Product Innovation Educators

SEPTEMBER 1, 2017

They are product driven but not in the sense of developing products and then finding customers for the products. It’s a critical perspective and one successful product managers and business have… [link]. How product managers can avoid bias. 5 actions that make product marketers successful.

Data Visualization 48

Data Visualization Customer Feedback Product Management Product Manager 48

The Product Coalition

DECEMBER 11, 2023

In one of my early career roles, I was brought into the company as a development team leader with a very specific task they wanted me to lead. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

People-First Product Leadership

SEPTEMBER 17, 2023

Goals: Understand the company Strategy, including Mission, Vision, context for identifying opportunities, and Goals (include links to relevant assets) Dive into the product development lifecycle and ask yourself: How do the stages differ from what you’ve seen at other companies? Why do you think those differences exist?

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

The Product Coalition

DECEMBER 11, 2023

So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. If they do it well they are able to raise money, build the product, and the first customers are coming in. They always need something you haven’t developed yet. And guess what?

Startups 78

Startups User Testing Customer Experience Roadmap 78

Pragmatic Marketing

MAY 23, 2017

When someone calls the product manager CEO of the product, what does that mean? The product manager as CEO of the product sounds powerful and strategic. It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. A Product/Market Pairing.

Product Research 70

Product Research Product Management Product Manager Research Software 70

Userpilot

AUGUST 26, 2021

A product manager doesn't need to understand all the technical details of their product but they do need to take an interest in the technical side of things to make better decisions and bond with their development team. Awni Shamah , Head of Product at Userpilot. Ramin Shokrizadeh , Senior Product Manager at Zendesk.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Product Beautiful

AUGUST 24, 2016

But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message. While some product managers have a sales background, most don’t.

Events 40

Events User Testing User Friction Strategy 40

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. Stellar product managers can be challenging to get since they are in such high demand.

User Testing 132

User Testing Product Research Product Management Product Manager 132

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. Stellar product managers can be challenging to get since they are in such high demand.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Bain Public

AUGUST 13, 2019

Therefore, the role of roadmapping as a whole, as well as the development of the prioritization process itself and all the key steps and conversations in between, are crucial to the learning process. The following article shows a break-down explaining this process and how product managers can strategically take the right decisions.

Data Visualization 40

Data Visualization User Testing Reporting Tools Development 40

The Product HQ

FEBRUARY 6, 2023

Need help preparing for your next senior product manager interview? Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. How do you figure out what your customer needs from your product?

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Mironov Consulting

DECEMBER 28, 2018

I spend much of my time coaching product leaders : folks who manage teams of product managers and developer+designer+product teams. I also step into companies as an interim VP Product Management. So I have strongly held personal opinions about what’s on the minds of other product leaders.

Product Research 91

Product Research User Testing Data Visualization Reporting Tools 91

Under 10 Consulting

MAY 10, 2020

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Product Strategy Manager.

Reporting Tools 52

Reporting Tools Research Software Analytic Tools Data Visualization 52

Under 10 Consulting

MARCH 7, 2019

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Product Strategy Manager.

Reporting Tools 40

Reporting Tools Research Software Analytic Tools Data Visualization 40

Revulytics

AUGUST 8, 2019

Have we planned the right products? Selling more is a sales issue, and building is a development issue, and planning is somebody else’s problem. But they’re all product management problems. Yet, when you ask a lot of product managers, what do you do here , it’s hard for them to answer. Can we build what we’ve planned?

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

Userpilot

MARCH 6, 2020

Aunkita Nandi – Managing Director and Product Manager at Tier5 Technology Solutions Pvt Ltd – web development and digital marketing products. Publicis Sapient, for example, has a great Women’s Leadership Network (WLN). In Product in general, and especially in the tech sector, we need more women.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Usersnap

NOVEMBER 4, 2021

The product owner is responsible for getting the best possible value of the product through the development team’s work. The product owner needs to understand the needs of the customers and communicate these requirements to their team. Then, they work with the development team to achieve those goals. Scrum review).

Product Research 52

Product Research User Testing Feedback Software Weak Development Team 52

Product Innovation Educators

NOVEMBER 2, 2020

We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. I wanted to learn what PDMA, the longest running professional association for product managers and innovators, said about product management. Conferences.

Certifications 72

Certifications Research Software Feedback Software Product Management 72

The Product Coalition

SEPTEMBER 23, 2018

And some tips to building your own :) Having some years of experience working with product teams, I’m pretty sure that this multidisciplinary and agile approach is the right one for developing innovative and customer-centric solutions that really make users’ lives easier. But in real life, reasons for failure go far beyond that.

Roadmap 65

Roadmap Data Visualization Reporting Tools User Testing 65