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How Digital Customer Education Can Win You More Business

Gainsight

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

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How to Perform A Product Feature Analysis

Userpilot

Review feature usage data. Niche features can be a powerful differentiator and build loyalty within that particular audience. For example, Xero, the online accounting software, has a feature that automates tax calculations based on the tax rates and rules of the user’s configured region. Usability features.

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How to be the go-to engineer for product analytics

Mixpanel

Engineers are always looking for ways to differentiate themselves. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. One of those niches that’s become more valuable in recent years: product analytics.

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4 Product Management Certifications that are Worth Your Time

ProductPlan

Continuing education plays a crucial role in long-term career success in just about any profession. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. Product management is certainly no exception. But how do you know which ones are worth your time and money?

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Business Development vs. Product Management

The Product Guy

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador.

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Establishing a market-led culture with a Product Management framework

BrainMates

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. SnapComms solves internal communications challenges by improving the way businesses communicate with their employees when critical events impact their staff. Step 4: Educate everyone on Product Management.

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Product Strategies for Non-Strategists

The Product Guy

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador.