Remove Differentiation Remove Embedded Analytics Remove Product Marketing Remove Reference
article thumbnail

13 Best Customer Self-Service Portals to Enhance Customer Experience

Userpilot

If you’re here looking for a tool to implement customer self-service portals, chances are you’ve been struggling to build one by yourself. Thankfully, there’re simple solutions in the market that can help you create an efficient resource center, that integrates smoothly and is 100% self-service.

article thumbnail

An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”

Usersnap

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build an Effective B2B Product Marketing Strategy

Userpilot

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98
article thumbnail

Appcues for Customer Experience: Features, Pricing, and Review

Userpilot

TL;DR Appcues is a good choice for Customer experience and it comes with features such as user segmentation, Interactive user guides, in-app support, and self service support. Microsurveys for collecting customer experience feedback or building user persona for product personalization. Let’s get started!

article thumbnail

How Product Managers Should Define and Use The Product Persona

Userpilot

Product personas and user personas are pretty much the same. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. However, they both refer to the actual person using the product and their main goals. What information do you need to include in your product persona profile?

article thumbnail

How to Build a Strong Product Go-To-Market Strategy That Drives Adoption?

Userpilot

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

article thumbnail

Product Briefing – November 2, 2023

Department of Product

Its UI is a simple white, infinite canvas and the product is designed to help you feel calmer when browsing information you’ve saved for future reference. They’ve infused some incredibly satisfying sound effects into their product design and you can check it out here. Full State of Tech Salaries report.