The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Start designing your strategy by clarifying the business goals.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

The Secret PM Handbook

MAY 5, 2017

Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. I find market problems, guide the creation of solutions to those problems, and take the solutions to market.”. Let’s call it a “solution.”.

Framework 302

Framework User Testing Product Management Product Manager 302

Product Talk

APRIL 17, 2024

We have some engineering teams that are so high-performing that they put a lot of pressure on PMs saying, ‘What’s next? Then I come in and say, ‘We can’t waste engineering time now for six weeks on tech debt. You have five squads of product managers, designers, and engineers. Teresa: But you only have one researcher.

Product Research 224

Product Research User Testing Data Visualization Research Software 224

Pragmatic Marketing

DECEMBER 3, 2019

” Sarkar pointed out that Zynga’s size (about 1,800 employees) helps product marketing research efforts, but there are less extensive methods smaller companies can use. “Product marketers can make themselves an invaluable stakeholder to the process by: 1.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

” Sarkar pointed out that Zynga’s size (about 1,800 employees) helps product marketing research efforts, but there are less extensive methods smaller companies can use. “Product marketers can make themselves an invaluable stakeholder to the process by: 1.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Usersnap

JULY 16, 2021

Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Applying to the Google User Experience Research program requires up to 20 minutes. For example, Google launched when search engines replicated layouts akin to Microsoft.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Userpilot

SEPTEMBER 11, 2023

What will it take to turn your product into a bonafide growth engine ? It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. What are their challenges and pain points ?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

PMLesson's Ace the PM Interview

JULY 22, 2020

To do so, they interact with software engineers and data scientists on a daily basis. This means communicating the user's pain points and clarifying requirements to software engineers. That's what software engineers do. This understanding will help the PM build a relationship with engineering.

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

Userpilot

NOVEMBER 21, 2023

Conduct market research The aim of market research is to assess what products are available in the market, what problems they address, how successful they are and what’s the demand. More importantly, it helps you find gaps in the market that your future product could fill.

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

JUNE 12, 2024

Here is a detailed breakdown responsibilities and duties of a product analyst: Carrying out adequate customer research and gathering data about the use to analyze customer behavior. Carrying out extensive market research to identify patterns and trends that serve as pointers for product strategies.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. You may also be able to do a bit of competitor research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. consulting engineer, helping customers implement Chef’s products. About Julian Dunn.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Usersnap

APRIL 12, 2019

Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Applying to the Google User Experience Research program requires up to 20 minutes. For example, Google launched when search engines replicated layouts akin to Microsoft.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

BrainMates

JULY 31, 2023

Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. They see product management as a support function to sales, marketing and engineering. Brainmates has partnered with hundreds of organisations to make product management the engine of innovation.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

Userpilot

JULY 17, 2023

In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. QA engineer Quality Assurance (QA) engineers are responsible for testing the product to identify and sort out bugs , technical problems, or usability issues.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Centercode

APRIL 1, 2021

Investing in product analytics, quality testing, user experience, and market research are absolutely essential to building a good product. That takes a few critical steps: Get it out of Engineering and into the hands and true environments of targeted users. Conduct Research by Testing Competitors’ Products.

User Testing 59

User Testing Research Software Feedback Software Product Research 59

Userpilot

APRIL 1, 2022

To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. It includes target market research, understanding the target user, developing a market entry strategy , and preparing your business for operating across national boundaries.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Userpilot

APRIL 7, 2024

Step-by-step guide for the product management process Identify user needs with market research. Identify user needs with market research Every product revolves around its users. Next, collaborate with the engineering teams to develop a functional prototype of the product. Develop the product roadmap.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

The Secret PM Handbook

MAY 5, 2017

Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. I find market problems, guide the creation of solutions to those problems, and take the solutions to market.”. Let’s call it a “solution.”.

Framework 150

Framework User Testing Product Management Product Manager 150

ProductPlan

APRIL 25, 2023

This differentiation permeates their collaborative relationship and is key to a successful ongoing alliance. This entails customer and market research, internal prioritization exercises, and tying back product goals and metrics to organizational targets and KPIs.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

The Product Coalition

MARCH 9, 2020

The spectrum of companies in Online Dating Market The online dating platforms can be divided into two dimensions regarding the strategy they use: one is the concept differentiations and another is the market focus and we can see that in the image below. Hope you enjoy!

Startups 78

Startups Marketing Reporting Tools Research Software 78

Userpilot

NOVEMBER 5, 2022

How do you need to adjust your differentiation and positioning strategies not to lose your product-market fit ? These are some of the questions you need to be answering to keep a pulse on the market. Your engineers and analysts may also benefit from speaking to customers. Is there anything that they offer and you don’t?

Product Research 98

Product Research User Testing Customer Feedback Customer Experience 98

ProductPlan

MARCH 5, 2021

Associate product managers will collaborate daily with other product team members and other adjacent teams like UX and engineering. Writing stories that articulate work to be done by Engineering in support of solutions and production support. Engineering, UX, and marketing should trust and respect you.

User Testing 132

User Testing Product Research Product Management Product Manager 132

ProductPlan

OCTOBER 4, 2022

How a company tells its story, defines its audience, and differentiates its products will provide a sense of who they want to be and where they think they are going. A flurry of new job postings for engineers with expertise in Google cloud when their current solution runs only in AWS may give you a heads-up before the next sales encounter.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Userpilot

JANUARY 9, 2023

Customer and market research that goes into building product personas also drives feature development. These are most likely to be the key differentiators. Pains/challenges: Not technical, always need help from engineering who have other priorities. Has found product-market fit. Increase new feature adoption.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Ronke PM

APRIL 5, 2023

Cross-functional partners, whether in engineering, user experience, technical support, customer success, marketing, or sales, will be able to repeat the story and transmit how their product is a differentiator, solving real-world, consequential problems for their customers.

Leadership 52

Leadership User Testing Product Management Product Manager 52

ProductPlan

MARCH 5, 2021

Associate product managers will collaborate daily with other product team members and other adjacent teams like UX and engineering. Writing stories that articulate work to be done by Engineering in support of solutions and production support. Engineering, UX, and marketing should trust and respect you.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Product Innovation Educators

SEPTEMBER 6, 2021

This is a perfect example of understanding customer segments and aligning product strategy to sequentially attack those different market segments. Elon Musk understood the electric motor has a distinct advantage over combustion engine vehicles: It can deliver power directly to the wheels. Pricing also includes packaging.

User Testing 62

User Testing Marketing Research Software Product Research 62

UX Studio

JUNE 30, 2023

San Jose, CA $150 – $199 / hr Website Development, Digital Design, Digital Strategy, Search Engine Optimization, SaaS and B2B Marketing Netrix Digital Netrix Digital is a woman-owned design company delivering world-class experiences. They provide expertise in brand strategy and positioning, and creating go-to-market plans.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

UX Studio: Product Management

MARCH 19, 2021

Speed to market. Engineering resources. There’s a good chance that the team might have already piled up market research reports, but they still have a lot of assumptions – you want signals that support your decision in a cost-effective way. For example: New feature ideas from the team. What competitors have.

Product Research 109

Product Research User Testing Development Customer Experience 109

Userpilot

AUGUST 26, 2021

Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. And for a PM, differentiation becomes more critical. Market research. Switching has become easier. 2 – Client-specific customization. Industry trends.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

ProductPlan

JANUARY 17, 2023

That’s why I never rely on market research. Software engineers working with blockchain. Marketing executives at professional sports organizations. I think Henry Ford once said, ‘If I’d ask customers what they wanted, they would’ve told me a faster horse.’ Finding someone to talk to.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

The Product Coalition

OCTOBER 8, 2018

That’s because it doesn’t fit any of the traditional roles you may already be familiar with: business strategy, design, marketing, and engineering. Product management is the voice of the competitive market inside the business venture.

Startups 60

Startups User Testing Customer Feedback Product Management 60

PMLesson's Ace the PM Interview

APRIL 25, 2022

Over my career, I've done my best to shape my engineering skills to be able to one day work directly in autonomous vehicle technology. What is a great product that is not being marketed well? Had B&N marketed the nook more creatively, I believe it could have been successful. Be aggressive with marketing.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52