Differentiation Enterprise Product Marketing User Friction 
Userpilot
OCTOBER 5, 2023
TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.
BrainMates
FEBRUARY 26, 2019
Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.
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The Product Coalition
MARCH 7, 2023
How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.
Amplitude
FEBRUARY 1, 2021
The product launch itself is just a moment of transition in your wider product journey. A product launch strategy must include clear choices you are making regarding your target market, your value propositions, sales motions, pricing & packaging, customer success plans and org readiness.
The Product Guy
DECEMBER 6, 2018
When I started working as a product manager, I understood that identifying and defining the problem is a crucial first step before even thinking about solving it. After every discussion with customers, sales, service, leadership and my colleagues, I was left with a laundry list of problems that needed my attention.
Userpilot
JULY 17, 2023
TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products. The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion.
Mind the Product
NOVEMBER 14, 2017
Once the products/services with the segments being targeted (SMB, mid-size/large enterprises, industry types) are mapped out, you can start to rationalise the product/market fit as it relates to your own product. You also need to understand: How these products and services are delivered.
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