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Differentiate Yourself in an Already Clustered SaaS Market

ProductPlan

The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. With hard data, you can present these measurable improvements to the market as evidence of your product’s superiority. Instead, expend more energy and attention on your actual users.

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Intercom’s product principles: How connected, modular systems help us to focus on important decisions

Intercom, Inc.

I designed and presented my ideas using high-fidelity mockups. Typically it’s presented as a diagram. It demonstrates how teammates manage their help center content, how users consume that content, how teammates can send that content when responding to users, and how a feedback loop continuously improves the content quality.

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What Is Secondary Navigation? [+ Examples]

Userpilot

In terms of design, it must be differentiated from the primary menus, including colors, fonts, and placements. The interface uses subtle design tactics to avoid visual overload, such as differentiating between levels of navigation while maintaining a sense of continuity across the entire user interface.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Consequently, it can differentiate your product in the market and give you an edge over competitors. Slack’s UX strategy involves iterative innovation based on user feedback.

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7 Ways API & SDK Solutions Help Product Managers Move Faster

The Product Coalition

Today’s rapidly evolving tech landscape favors short feedback loops and requires roadmap flexibility to pivot and solve customers’ most pressing problems as they arise. Each platform presents its own unique challenges and requires a different developer skill set. The issue of dev opportunity cost doesn’t end at launch, either.

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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

Liam: What was the moment when you discovered the problem or the problem presented itself? I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. And so, I started Surfboard. Finding the crux of the problem. Natasha: Yeah, there were two moments. Natasha: For sure.

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Product Team Structure – A Guide For SaaS Product Teams

Userpilot

At the end of each sprint, they are in charge of each demo, during which they present what the team has achieved and collect feedback from the stakeholders. The squads are small and agile, so they can move quickly and work in tight feedback loops. They play an important role in product launches.