The Secret PM Handbook

MAY 5, 2017

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Product manager =?

Framework 302

Framework User Testing Product Management Product Manager 302

The Secret PM Handbook

MAY 5, 2017

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Product manager =?

Framework 150

Framework User Testing Product Management Product Manager 150

The Secret PM Handbook

AUGUST 22, 2016

Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. We do a lot of market research. We have to take our solutions to market. But tools that help me with all those other things?

Research Software 170

Research Software Feedback Software User Testing Product Management 170